{"id":16849,"date":"2020-11-17T10:41:58","date_gmt":"2020-11-17T10:41:58","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=16849"},"modified":"2023-11-29T11:20:16","modified_gmt":"2023-11-29T11:20:16","slug":"what-should-be-in-your-brands-social-playbook-personality","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/what-should-be-in-your-brands-social-playbook-personality","title":{"rendered":"What should be in your brand\u2019s social playbook? Personality."},"content":{"rendered":"\n
Does responding on social media seem to take a lot of energy and thought to get the right answers? Or do you cut and paste the same answer for your user comments? Then it’s worth looking at creating an engagement playbook or refreshing the current one.<\/p>\n\n\n\n
Your engagement team will refer to it, and your external social media specialists will use it when they post for you. It\u2019s also a great tool for training new team members.<\/p>\n\n\n\n
Having a playbook to refer to can help people on your engagement team build conviction in their approach, and reduces the need for them to double-check what they\u2019re doing with their supervisors.<\/p>\n\n\n\n
Engagement playbooks help you develop a consistent and unified approach to social media and community management, and this provides a solid foundation for building an engaged community.<\/strong><\/p>\n\n\n\n You can find more guidance around creating engaged communities in our new community engagement guide<\/a><\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" Does responding on social media seem to take a lot of energy and thought to get the right answers? Or do you cut and paste the same answer for your user comments? Then it’s worth looking at creating an engagement playbook or refreshing the current one. Your engagement playbook is your guide for how your…<\/p>\n","protected":false},"author":11,"featured_media":16850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[1043],"tags":[90,91],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2020\/11\/pexels-rodolfo-quiro\u0301s-2219118.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"What should be in your brand\u2019s social playbook? Personality.<\/a><\/blockquote>