{"id":17014,"date":"2020-11-25T14:43:32","date_gmt":"2020-11-25T14:43:32","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=17014"},"modified":"2023-10-14T17:43:04","modified_gmt":"2023-10-14T16:43:04","slug":"humour-the-most-powerful-engagement-tool-on-social-media","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/humour-the-most-powerful-engagement-tool-on-social-media","title":{"rendered":"Humour: the most powerful engagement tool on social media"},"content":{"rendered":"\n
Humour is subjective. And, it can be easy to misinterpret tone and intent on social media. <\/strong>Given these issues, it\u2019s understandable that some brands are hesitant to try and be funny on their social accounts. <\/p>\n\n\n\n There\u2019s a way you can use humour safely on social when responding: stay true to your brand\u2019s values and – crucially – remain appropriate to the situation. This Innocent Drinks post is a good example of a brand being funny while remaining within their comfort zone:<\/p>\n\n\n\nHumour can however be a powerful tool for brands, and some very serious brands use it to win their audiences\u2019 hearts.<\/h3>\n\n\n\n
Why is humour a powerful engagement tool for brands?<\/strong><\/h3>\n\n\n\n