{"id":1745,"date":"2017-03-08T20:35:59","date_gmt":"2017-03-08T20:35:59","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=1745"},"modified":"2020-10-21T11:35:07","modified_gmt":"2020-10-21T11:35:07","slug":"virtual-reality-food-trucks-essence-sxsw","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/virtual-reality-food-trucks-essence-sxsw","title":{"rendered":"Virtual Reality and Food Trucks: the Essence of SXSW"},"content":{"rendered":"
\"Tamara
Tamara at SXSW 2016<\/figcaption><\/figure>\nTomorrow I set off for Austin and the mad week of SXSW. Last year I experienced virtual reality at the brilliantly set up Mashable House, which showcases technologies of the future. This year, VR is becoming a reality for many brands. While most of the VR sessions this year seem to be in the gaming track, I\u2019m really interested to see how it\u2019s being used in organisations.
\nI\u2019m going to try to find time to hang out in the AMD VR lounge at the JW Marriott<\/a>, and I\u2019m looking forward to hearing from the best of Austin\u2019s VR start-ups who\u2019ll be pitching their wares in the start-up village<\/a>.
\nThere are several sessions on using VR for good. In the session Non Profits Get the Keys to the VR Kingdom<\/a>, <\/em>we\u2019ll hear about the impact VR is having on empathy, and how that can be used to positive effect in charity campaigns.
\nFour Walls, Using VR to Drive Social Action<\/em><\/a> looks at how VR can be used to expose social injustice, and as a power to solve social problems such as the refugee crisis.
\nIn the same vein, TechSpace Austin is hosting VR: Community Conservation from the Amazon to Indonesia<\/a>, <\/em>which will use VR to take us on a journey through the Amazon, and into the Bird\u2019s Head Seascape of Indonesia, in a bid to raise awareness of the importance of conservation.
\nLightening the mood, hat designer Philip Treacy is the inspiration for the bizarre but fun sounding Spatium, VR Trilogy<\/em> <\/a>which claims: \u201cthe hat becomes architecture where the limitations of the physical world no longer apply, conjuring discovery and wonder.\u201d I have no idea, either \u2013 but it sounds very SXSW.
\nFive Use Cases Defining VR and Mixed Reality <\/em><\/a>also addresses the issue of empathy and immersive storytelling, as well as looking at the economic forces and predicting where sales will come. Robert Scoble is a speaker, and he\u2019s always worth listening to.
\nAnd then there are the food trucks. Austin is known for its great food and the Southbites trailer park<\/a> is a food lover\u2019s heaven. An evening tasting the best that Austin has to offer, followed by a margarita (or two) listening to a live band on Rainey Street is a great way to unwind and reflect on the day\u2019s sessions. If you\u2019re there, connect with me on the SXSW Social app or tweet @Tlittleton<\/a> and I\u2019ll meet you there.<\/p>\n","protected":false},"excerpt":{"rendered":"

Virtual Reality is opening up really exciting possibilities for brands. Here\u2019s my pick of the VR sessions at SXSW 2017.<\/p>\n","protected":false},"author":1,"featured_media":1748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[29],"tags":[230],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2017\/03\/tamara-vrsxsw.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

Virtual Reality and Food Trucks: the Essence of SXSW<\/a><\/blockquote>