{"id":17911,"date":"2021-03-26T14:01:52","date_gmt":"2021-03-26T14:01:52","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=17911"},"modified":"2021-03-26T14:01:53","modified_gmt":"2021-03-26T14:01:53","slug":"one-pandemic-year-later-how-can-brands-balance-our-aspirations-for-the-future-with-our-anxiety-about-the-present","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/one-pandemic-year-later-how-can-brands-balance-our-aspirations-for-the-future-with-our-anxiety-about-the-present","title":{"rendered":"One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?"},"content":{"rendered":"\n
As vaccine programmes get underway, we\u2019re all finally starting to think about what life will be like after the pandemic. <\/p>\n\n\n\n
Some of us are chomping at the bit to get back into the fray (give us all the meals out, clubs, pubs and festivals you can throw our way). <\/p>\n\n\n\n
Others are more hesitant. Months of isolation has made many people anxious about what \u2018normal\u2019 will look like, and the path back to pre-pandemic socialising will be slower. <\/p>\n\n\n\n
We have learned new habits and behaviours during the pandemic<\/strong><\/p>\n\n\n\n Scientists say that the pandemic is reshaping our senses of fear and disgust<\/a>. We\u2019re learning new discomforts. We\u2019ve gotten so used to keeping our distance, that we may not trust crowds again, or we may be uncomfortable if someone gets too close. I personally have no idea how to behave socially, and everything feels extremely awkward – how do you express warmth and joy behind a mask, from a distance?? <\/p>\n\n\n\n Things we used to think were normal have changed – like eating a slice of birthday cake after someone has blown out candles on it (just look at the discussion about this on social media), and if you\u2019re like me, you\u2019ve all experienced this moment when you get uncomfortable watching a pre-pandemic movie because, \u201cOh my god, so much proximity!\u201d. Those fears and habits might not last forever, but they could take a while to unlearn. <\/p>\n\n\n\n As a result, some psychologists have expressed concerns<\/a> that the narrative being built around a return to normal will urge people back to pre-pandemic life and habits before some people are ready.<\/p>\n\n\n\n We\u2019ve all experienced the pandemic differently. It\u2019s going to take time for us to emerge from it, and we may never all arrive at exactly the same place we were a year ago. The one thing that is certain is that we\u2019ve all changed, even if it\u2019s just a little bit. So, for now at least, brands will need to make sure their content reflects that change.<\/p>\n","protected":false},"excerpt":{"rendered":" As vaccine programmes get underway, we\u2019re all finally starting to think about what life will be like after the pandemic. Some of us are chomping at the bit to get back into the fray (give us all the meals out, clubs, pubs and festivals you can throw our way). Others are more hesitant. Months of…<\/p>\n","protected":false},"author":6,"featured_media":17912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[24],"tags":[71],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/03\/pexels-pham-khoai-89643.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"Mental health struggles caused or exacerbated by isolation will hold some people back, too. People who are naturally more inclined to stay at home may take longer to be tempted out to socialise and spend again. <\/h3>\n\n\n\n
How can brands reflect these changes in their social media campaigns?<\/strong><\/h3>\n\n\n\n
One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?<\/a><\/blockquote>