{"id":17948,"date":"2021-03-31T13:39:10","date_gmt":"2021-03-31T13:39:10","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=17948"},"modified":"2021-03-31T13:39:11","modified_gmt":"2021-03-31T13:39:11","slug":"have-you-reviewed-your-pinterest-strategy","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/have-you-reviewed-your-pinterest-strategy","title":{"rendered":"Have you reviewed your Pinterest strategy?"},"content":{"rendered":"\n
Pinterest is hot property right now.<\/strong> 2020 was an exceptional year for the platform – it gained 100 million active users<\/a>, the biggest growth the platform has ever seen – as the pandemic changed our behaviour. Stuck at home, people wanted home improvement inspiration, and ideas to hone practical skills in areas like cooking, fitness and DIY.<\/p>\n\n\n\n Pinterest has been popular for a while, but it\u2019s somehow lacked real purpose for lots of brands. That could change in 2021. It\u2019s snapping at the heels of TikTok and Snapchat, and growing among younger users<\/a>. We love the idea of Pinterest Predicts<\/a>, too. People use Pinterest to plan, which means brands can spot trends, and see what demand might look before it hits. Sixty-one per cent of users go to Pinterest when they\u2019re starting a new project, and 46% say that they try new things after seeing them on Pinterest. In total, 72% use Pinterest to find inspiration for their next purchase (according to figures from Pinterest<\/a>). Fifty percent of US users say that they shop on Pinterest<\/a> frequently.<\/p>\n\n\n\n The numbers<\/strong><\/p>\n\n\n\n Content-wise, Pinterest has seen a growth in video uploads and views. There were 800% more video uploads<\/a> in 2020 (than there were in 2019) ,and daily video views reached one billion.<\/p>\n\n\n\n The pitfalls<\/strong><\/p>\n\n\n\n Pinterest has struggled to keep people in the app. Consumers use it to dip in, plan for a specific project, and leave. Historically it has lacked the in-depth interaction (and therefore, the community) that other social media platforms have. (For example, 80% of the content is posted by brands<\/a>, so there\u2019s a clear area for improvement with user engagement.)<\/p>\n\n\n\n What is Pinterest changing for 2021 that will benefit brands?<\/strong><\/p>\n\n\n\n Pinterest\u2019s CMO, Andrea Mallard, has reaffirmed Pinterest\u2019s commitment to delivering the sort of inspirational content it\u2019s known for, but she also wants to use \u201cdynamic experiences\u201d to increase engagement. As she told Forbes<\/a>, the new Pinterest strategy will focus on:<\/p>\n\n\n\n Pinterest is hot property right now. 2020 was an exceptional year for the platform – it gained 100 million active users, the biggest growth the platform has ever seen – as the pandemic changed our behaviour. Stuck at home, people wanted home improvement inspiration, and ideas to hone practical skills in areas like cooking, fitness…<\/p>\n","protected":false},"author":61,"featured_media":17951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[39,612],"tags":[181],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2021\/03\/pexels-brett-jordan-5426400.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"We dug into the stats to see whether it\u2019s time for brands to look again at their Pinterest strategy.<\/h3>\n\n\n\n
What makes Pinterest interesting right now<\/h4>\n\n\n\n
Women still make up the majority of Pinterest\u2019s audience (at 60% of its user base), but 2020 saw a 50% increase<\/a> in men using the app. Gen Z users are up 50% year-on-year and in 2020, 35% more Millennials were using the app than in 2019.<\/h4>\n\n\n\n
Pinterest is looking for ways to keep its new users around beyond the pandemic planning and post-COVID dreaming<\/a> that many people are using it for.<\/h4>\n\n\n\n
Our verdict? Definitely revisit your Pinterest strategy, if your brand is all about inspiration and big ticket sales.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"
Have you reviewed your Pinterest strategy?<\/a><\/blockquote>