{"id":19719,"date":"2022-01-31T16:12:23","date_gmt":"2022-01-31T16:12:23","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=19719"},"modified":"2022-01-31T16:17:13","modified_gmt":"2022-01-31T16:17:13","slug":"social-media-agencies-algorithm-changes","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/social-media-agencies-algorithm-changes","title":{"rendered":"Brands can rely on social media agencies to keep up with algorithm changes"},"content":{"rendered":"\n

Social media agencies play such a key role in your social media strategy. <\/a><\/strong>With their help, you can create the most engaging and creative content out there, but will it get the attention it deserves? Well, that can rely heavily on social media algorithms.<\/p>\n\n\n\n

Social media platforms use algorithms to keep users on the site longer. They\u2019ll show us posts that we can relate to the most, or from people we interact with often, or even trending topics that interest us. <\/p>\n\n\n\n

There\u2019s many articles telling us when the best time to post on each channel is, and which content will work best, but things are constantly changing. <\/p>\n\n\n\n

Social media companies don\u2019t reveal everything about their algorithms, but social media agencies can help.<\/strong><\/h2>\n\n\n\n

Algorithms are mysterious to many of us – social networks will share some top level information, but rarely go into detail (after all, they\u2019re encouraging brands to pay for reach!). And this is where social media agencies come in. <\/p>\n\n\n\n

Social media agencies play an important role in helping brands reach their audiences with organic engagement. <\/h3>\n\n\n\n

With experience across multiple brand campaigns, and teams of experts, they know what works and what doesn\u2019t. When algorithms change, they\u2019re quick to see the impact the changes have on their clients, and they explore a wide range of techniques to increase engagement. This makes it easier to see the patterns that show the impact of algorithm changes.<\/p>\n\n\n\n

Take HubSpot for example, it points out that when Facebook found that people watched videos, but weren\u2019t liking, commenting or sharing them, it started measuring engagement<\/a> by looking at things like unmuting the video and making it HD or full-screen. Facebook fed these factors into its algorithm to show the user similar videos.<\/p>\n\n\n\n

Or, if you\u2019re experimenting with TikTok\u2019s algorithm, you\u2019ll know it\u2019s more powerful than most of the other networks – it\u2019s great at showing you more of the type of content you engage with, and discarding content you\u2019ve ignored. <\/p>\n\n\n\n

Algorithm changes are continuous across social networks, and unless you\u2019re really immersed in this stuff day to day, they aren\u2019t always obvious. Your social media agency<\/a> is your go to partner to make sure that your brand meets these changes, keeps up with the latest trends and has an engagement strategy that will continue to connect with your audience across all platforms.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media agencies play such a key role in your social media strategy. With their help, you can create the most engaging and creative content out there, but will it get the attention it deserves? Well, that can rely heavily on social media algorithms. Social media platforms use algorithms to keep users on the site…<\/p>\n","protected":false},"author":72,"featured_media":19730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[612],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/01\/bruno-nascimento-PHIgYUGQPvU-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

Brands can rely on social media agencies to keep up with algorithm changes<\/a><\/blockquote>