{"id":19751,"date":"2022-02-10T11:47:16","date_gmt":"2022-02-10T11:47:16","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=19751"},"modified":"2022-02-10T11:47:17","modified_gmt":"2022-02-10T11:47:17","slug":"why-brand-on-tiktok","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/why-brand-on-tiktok","title":{"rendered":"Why brands should be on TikTok in 2022"},"content":{"rendered":"\n
In the first of a series of posts on TikTok, brand and strategy director, Chlo\u00e9 Mathieu Phillips, looks at why this is the year for brands to be on the platform. <\/em><\/strong><\/p>\n\n\n\n Do you remember the pre-2020 days when TikTok was this slightly weird, up and coming platform? Well as you may have noticed\u2026 wow, things have changed! TikTok went from the seventh most visited domain in 2020 to the number one most visited site in 2021<\/a> (knocking Google from first place). A predicted monthly user count of 755 million<\/a> and a possible ranking of third in the world\u2019s largest social networks shows how serious things have gotten, and how seriously your brand should be taking TikTok. <\/p>\n\n\n\n While the older networks have tried to mimic the appeal of TikTok, neither Insta\u2019s \u2018Reels\u2019 nor YouTube\u2019s \u2018Shorts\u2019 have made a serious dent in TikTok\u2019s audience figures. <\/p>\n\n\n\n