{"id":19751,"date":"2022-02-10T11:47:16","date_gmt":"2022-02-10T11:47:16","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=19751"},"modified":"2022-02-10T11:47:17","modified_gmt":"2022-02-10T11:47:17","slug":"why-brand-on-tiktok","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/why-brand-on-tiktok","title":{"rendered":"Why brands should be on TikTok in 2022"},"content":{"rendered":"\n

In the first of a series of posts on TikTok, brand and strategy director, Chlo\u00e9 Mathieu Phillips, looks at why this is the year for brands to be on the platform. <\/em><\/strong><\/p>\n\n\n\n

Do you remember the pre-2020 days when TikTok was this slightly weird, up and coming platform? Well as you may have noticed\u2026 wow, things have changed! TikTok went from the seventh most visited domain in 2020 to the number one most visited site in 2021<\/a> (knocking Google from first place). A predicted monthly user count of 755 million<\/a> and a possible ranking of third in the world\u2019s largest social networks shows how serious things have gotten, and how seriously your brand should be taking TikTok. <\/p>\n\n\n\n

While the older networks have tried to mimic the appeal of TikTok, neither Insta\u2019s \u2018Reels\u2019 nor YouTube\u2019s \u2018Shorts\u2019 have made a serious dent in TikTok\u2019s audience figures. <\/p>\n\n\n\n

TikTok\u2019s appeal spans different generations<\/a> – it\u2019s not just a place for young people (although 62% of users are under 30, 11% are over 50). It\u2019s a creative space, and has a huge community of passionate influencers and creators. It also has a reputation for (mostly) being a more positive place than other social platforms. <\/p>\n\n\n\n

Combine this with a powerful, hyper reactive algorithm, and unique brand features, and we can start to see just how important TikTok could be for your business.<\/p>\n\n\n\n

Why TikTok works for brands<\/strong><\/h2>\n\n\n\n

TikTok\u2019s algorithm is more powerful than the other major networks <\/strong><\/h4>\n\n\n\n

TikTok has learned from Facebook, YouTube and Instagram, and has created a more powerful algorithm than any of the other major networks. This means that everyone has a very different experience on TikTok – if you put the time in to train the algorithm, you\u2019ll get highly targeted and relevant content, which keeps people coming back for more. <\/p>\n\n\n\n

It knows the power of its creators<\/strong><\/h4>\n\n\n\n

TikTok gets the power of its creators and influencers for brands. So it\u2019s made it really easy for brands to find the right creators for their products.<\/p>\n\n\n\n

If you set up a business account, you can use TikTok\u2019s creator marketplace, which lets you see each creator, their audience size and type, their engagement rates and stats, and who they\u2019re working with already. It\u2019s a brilliant way to see which creators will be a great fit for your brand. It\u2019s also a long way ahead of other platforms. <\/p>\n\n\n\n

Working with creators can be really powerful for brands. It takes courage for some brands – handing over creative control to someone else – but by working with an established creator, you can create content that\u2019s fun, native to the app, and which has the potential to reach massive audiences. You\u2019ll give people content they want to see. (We\u2019ll post more on how to create great content for TikTok later in the series.)<\/p>\n\n\n\n

TikTok is a place for brands to get creative<\/strong><\/h4>\n\n\n\n

TikTok is a really fun place for creative brands. It\u2019s a place to push your creative limits, to be playful, to collaborate with your community, and to create original native content. It\u2019s not a place to post your TV ad (even though some brands do). It\u2019s a place to experiment with new types of content.<\/p>\n\n\n\n

Here are some UK brand campaigns on TikTok that we love: <\/p>\n\n\n\n

UK supermarket brand, co-op, creates skits on TikTok <\/p>\n\n\n\n

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@coopuk<\/a>

You say we aren\u2019t good value but what do you call this? \ud83d\udc40<\/p> \u266c original sound – Ian Asher<\/a> <\/section> <\/blockquote>