{"id":20006,"date":"2022-03-03T15:38:04","date_gmt":"2022-03-03T15:38:04","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=20006"},"modified":"2022-03-03T15:38:06","modified_gmt":"2022-03-03T15:38:06","slug":"tiktok-communities-brand-opportunity","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/tiktok-communities-brand-opportunity","title":{"rendered":"How brands are creating (and contributing to) TikTok communities"},"content":{"rendered":"\n
It never ceases to amaze me how in this day and age, at a time of culture silos and cynicism, TikTok has managed to transcend categories like age, gender and location and build incredibly powerful TikTok communities and subcultures.<\/strong> On TikTok more than anywhere else, people across demographics connect around the things they identify with, creating powerful indicators of brand affinity and purchasing behaviour.\u00a0<\/p>\n\n\n\n These subcultures have a direct influence on sales, and people move fast to buy. Some retailers have even created #TikTokMadeMeBuyIt sections in-store<\/a>, to promote products that have gone viral on the app.\u00a0<\/p>\n\n\n\n TikTok users value the sense of connection and community they get from the app. Nielsen research found that three out of four TikTok users see the app as a place where they could \u201cexpress themselves openly<\/a>\u201d while 60% feel a \u201csense of community\u201d when using it.<\/p>\n\n\n\n There\u2019s something for everyone on TikTok – from niche interest (but huge!) communities like #WitchTok<\/a>, to more mainstream communities like #MomsofTikTok<\/a>.\u00a0<\/p>\n\n\n\n Some of the biggest topics on TikTok are #makeup and #beauty; #cottagecore<\/a> (a romanticised fashion and lifestyle aesthetic); and #rollerskating<\/a>. There are more serious topics, too: TikTok is driving a serious movement in sustainability and climate change<\/a>; there\u2019s a thriving LGBTQ+<\/a> community; and even advice from TikTokers on personal finance<\/a>. And for those looking for support, there\u2019s a strong mental health<\/a> community offering advice.\u00a0<\/p>\n\n\n\n It has even been credited <\/a>with bringing news of the war in Ukraine to a younger generation, as Ukrainian TikTokers and reporters post footage of the current situation. Disinformation is a concern raised by many in this case, yet there\u2019s no arguing that TikTok is changing the playbook for communications in times of war.<\/p>\n\n\n\n According to \u2018The power of TikTok<\/a>\u2019 research undertaken in late 2021 by Kantar for TikTok, 67 percent of users share videos beyond the app itself, extending the potential reach of branded content onto other platforms. They\u2019re engaged – 94 percent of TIkTokers take action from the \u2018For You\u2019 page (either liking or commenting on a video). And they remember content. The research found that 54 percent of TikTok users recall branded content they\u2019ve seen on the app.\u00a0<\/p>\n\n\n\n Still think TikTok isn\u2019t for your brand? Think again<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" It never ceases to amaze me how in this day and age, at a time of culture silos and cynicism, TikTok has managed to transcend categories like age, gender and location and build incredibly powerful TikTok communities and subcultures. On TikTok more than anywhere else, people across demographics connect around the things they identify with,…<\/p>\n","protected":false},"author":71,"featured_media":20011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[620],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/03\/cleyton-ewerton-DjoZydeQDGg-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"A community for everyone\u00a0<\/strong><\/h2>\n\n\n\n
Five ways brands can use TikTok communities\u00a0<\/strong><\/h2>\n\n\n\n
TikTok communities are all about discovering and sharing new content. <\/h4>\n\n\n\n
How brands are creating (and contributing to) TikTok communities<\/a><\/blockquote>