{"id":20046,"date":"2022-03-10T11:19:57","date_gmt":"2022-03-10T11:19:57","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=20046"},"modified":"2023-08-17T17:32:14","modified_gmt":"2023-08-17T16:32:14","slug":"tiktok-creators-successful","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/tiktok-creators-successful","title":{"rendered":"How brands can successfully collaborate with TikTok creators"},"content":{"rendered":"\n

TikTok<\/strong><\/a> is a brilliant platform for word-of-mouth marketing<\/strong>. Creators are its lifeblood. Not just mega-influencers (although they can be powerful creators for brands), but niche creators with smaller followings too.<\/p>\n\n\n\n

The most effective content on TikTok is TikTok specific and features TikTok creators<\/strong><\/h2>\n\n\n\n

Figures released by TikTok show how effective unique content can be for brands when combined with creator collaboration. <\/p>\n\n\n\n

TikTok users report<\/a> a 27% higher ad recall for brand collaborations than for branded content that\u2019s not native to the platform, or that doesn\u2019t feature a TikTok influencer. TikTok influencer content also get a 91% higher 6-second view rate, and 83% higher engagement.<\/p>\n\n\n\n

Smaller TikTok creators can have a big impact <\/strong><\/h3>\n\n\n\n

There are a handful of TikTok influencers with massive followings (in the multiple millions), who are hugely successful. Charli d\u2019amelio, for example, has earned around $17.5m from the platform. Her recent TikTok featuring her preparing Takis to eat on Super Bowl Sunday racked up 6.6 million views and 1.3 million favorites in just one day: <\/p>\n\n\n\n

\n
@charlidamelio<\/a>

ready for the big game @takisusa #takispartner<\/a><\/p> \u266c original sound – Takis<\/a> <\/section> <\/blockquote>