{"id":20070,"date":"2022-03-31T11:33:35","date_gmt":"2022-03-31T10:33:35","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=20070"},"modified":"2023-10-07T16:58:16","modified_gmt":"2023-10-07T15:58:16","slug":"international-womens-day-tamara-littleton","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/international-womens-day-tamara-littleton","title":{"rendered":"International Women\u2019s Day: Stories from female leaders at The Social Element (5)"},"content":{"rendered":"\n<p>To close our <a href=\"https:\/\/thesocialelement.agency\/emma-harris-female-leaders\" target=\"_blank\" rel=\"noreferrer noopener\">International Women&#8217;s Day series<\/a>, we hear from our amazing CEO and founder, Tamara Littleton. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tamara talks about what and who inspires her, the importance of being yourself at work, and taking risks.&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen vimeo\"><iframe title=\"Tamara Littleton: CEO and Founder\" src=\"https:\/\/player.vimeo.com\/video\/694355906?h=4e16d3003b&amp;dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recruit and nurture women that inspire you<\/strong><\/h2>\n\n\n\n<p>There\u2019s real solidarity among<a href=\"https:\/\/www.thedrum.com\/news\/2021\/10\/11\/the-social-element-the-all-female-leadership-team-disrupting-social-media-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"> The Social Element\u2019s exec team<\/a>, and Tamara is as inspired by her colleagues as they are by her. She also loves discovering inspirational talent when she brings new people into the agency, and one employee Tamara is particularly proud of is Marketing Manager, Jess Martin.&nbsp;<\/p>\n\n\n\n<p><em><strong>\u201cIt\u2019s been wonderful to see how she\u2019s joined the agency, grown and developed so many skills, and just really flourished.\u201d <\/strong><\/em>Tamara says. We echo that!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Carve your own path<\/strong><\/h2>\n\n\n\n<p>If she could tell her younger self one thing, Tamara would say: <strong>\u201c<em>stop focusing so much on everybody else!<\/em>\u201d<\/strong><\/p>\n\n\n\n<p>Tamara\u2019s advice &#8211; to her younger self and everyone else &#8211; is to try not to let others distract you from your path. Your vision is unique to you. Be yourself and embrace your own style of leadership and development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build your support network&nbsp;<\/strong><\/h2>\n\n\n\n<p><em><strong>\u201cAs a female agency owner, I\u2019m already in the minority, and there\u2019s no denying the fact that women have less access to funding, for example,\u201d<\/strong> <\/em>Tamara says. <em>&nbsp;<\/em><\/p>\n\n\n\n<p>Women in marketing <em>need<\/em> to cultivate a strong support network to truly flourish. Tamara is especially keen that women continue to start their own agencies, but with the disadvantages many of them face, support networks are vital.<\/p>\n\n\n\n<p>This support can come from peers, or from groups like The Supper Club (where entrepreneurs share their successes and failures).&nbsp;<\/p>\n\n\n\n<p><em>\u201cIt\u2019s only by talking to each other and sharing our successes and failures that we move forward,\u201d <\/em>she says.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use contingency plans to support taking risks<\/strong><\/h2>\n\n\n\n<p>Tamara says she\u2019s been given a lot of great advice in her career, with one of the most useful pieces of advice being to <em>\u201cwork on the business, not in the business\u201d <\/em>to help you scale.<\/p>\n\n\n\n<p>Another is realising the importance of resilience and contingency planning when it comes to success.<\/p>\n\n\n\n<p>Starting her own business was a risky move, but Tamara\u2019s philosophy was, <em>\u201cwhat\u2019s the worst that can happen?\u201d<\/em> Then, she took that thought and planned what she would do should the worst actually happen. It gave her the confidence to go ahead and take that risk. If the worst did happen, she could always start again.&nbsp;<\/p>\n\n\n\n<p><em>\u201c<strong>It\u2019s an attitude that gives you that freedom to make braver decisions,\u201d<\/strong> <\/em>she says.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tamara realises just how important it is that women in leadership continue to offer mentorship and support to other women, whether they\u2019re joining the company, or starting out on their own.&nbsp;<\/h4>\n\n\n\n<p>But she also says while you\u2019ll find a lot of great advice from people who\u2019ve walked their own paths to success, you shouldn\u2019t completely compromise who you are and how you want to lead because others don\u2019t share your vision. Plan your path to success (and your way around potential pitfalls), and take the leap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To close our International Women&#8217;s Day series, we hear from our amazing CEO and founder, Tamara Littleton. Tamara talks about what and who inspires her, the importance of being yourself at work, and taking risks.&nbsp; Recruit and nurture women that inspire you There\u2019s real solidarity among The Social Element\u2019s exec team, and Tamara is as&hellip;<\/p>\n","protected":false},"author":3,"featured_media":20040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[290],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/03\/TSE-Exec-Board-photos-150721-v2-1-scaled.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"iop8Ro0i0N\"><a href=\"https:\/\/thesocialelement.agency\/international-womens-day-tamara-littleton\">International Women\u2019s Day: Stories from female leaders at The Social Element (5)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/international-womens-day-tamara-littleton\/embed#?secret=iop8Ro0i0N\" width=\"500\" height=\"350\" title=\"&#8220;International Women\u2019s Day: Stories from female leaders at The Social Element (5)&#8221; &#8212; The Social Element\" data-secret=\"iop8Ro0i0N\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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