{"id":20180,"date":"2022-04-04T15:07:48","date_gmt":"2022-04-04T14:07:48","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=20180"},"modified":"2022-08-02T12:22:49","modified_gmt":"2022-08-02T11:22:49","slug":"wordle-what-brands-can-learn","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/wordle-what-brands-can-learn","title":{"rendered":"Sharable content: what can your brand learn from Wordle?"},"content":{"rendered":"\n
If you\u2019re an avid social media user, you\u2019ve probably played Wordle, or seen your friends share their Wordle success.<\/strong> It\u2019s simple, sharable, and compelling and its viral success explains why the New York Times bought it for over $1m<\/a>. <\/p>\n\n\n\n Everyone wants in on the act. <\/p>\n\n\n\n But, like many things, Wordle has its flaws. Non-players have complained about the Wordle tweets crowding their timelines. The way it was designed to be shared has had accessibility issues<\/a>. Some fans worry it will be monetised by its new owners. <\/p>\n\n\n\n Still, we play it and share it. It\u2019s a great example of viral content principles in practice and brands can learn a few things from its success. <\/p>\n\n\n\n Who knows how long Wordle will last. And I\u2019m sure the New York Times will (as they must) address the issues of accessibility. But right now, a simple idea designed by its creator for his partner during lockdown is one of the biggest games on the planet. It\u2019s a great example of how to do content, brilliantly. <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" If you\u2019re an avid social media user, you\u2019ve probably played Wordle, or seen your friends share their Wordle success. It\u2019s simple, sharable, and compelling and its viral success explains why the New York Times bought it for over $1m. Everyone wants in on the act. Wordle has spawned numerous spin-offs – Hurdle (guess the song…<\/p>\n","protected":false},"author":61,"featured_media":20181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[298],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/04\/pexels-keira-burton-6147408.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"Wordle has spawned numerous spin-offs – Hurdle<\/a> (guess the song from a snippet), Worldle<\/a> (guess the country from its map outline), Trekle<\/a> (for the Trekkies among us) and Quordle<\/a> (for those of us who like to struggle). <\/h2>\n\n\n\n
What makes Wordle so compelling? <\/strong><\/h3>\n\n\n\n
Sharable content: what can your brand learn from Wordle?<\/a><\/blockquote>