{"id":20681,"date":"2022-05-17T15:55:40","date_gmt":"2022-05-17T14:55:40","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=20681"},"modified":"2022-05-17T15:55:41","modified_gmt":"2022-05-17T14:55:41","slug":"inclusivity-in-social-marketing-the-brands-doing-it-well","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/inclusivity-in-social-marketing-the-brands-doing-it-well","title":{"rendered":"Inclusivity in social marketing & the brands doing it well"},"content":{"rendered":"\n

Inclusivity in social marketing should never be treated as an afterthought.<\/strong> <\/p>\n\n\n\n

By taking an inclusivity-first approach to social media content, you\u2019re getting to the heart of what inclusivity is all about. <\/h3>\n\n\n\n

Letting people see themselves represented by (or seen, heard and understood by) your brand.<\/p>\n\n\n\n

If your social feeds just show people in positions of privilege or who conform to societal stereotypes, yet suddenly becomes more diverse when an awareness day rolls around – that\u2019s not inclusivity. It\u2019s tokenism.<\/p>\n\n\n\n

It needs to be a core value of your brand and something that all content is built around. There are brands out there doing a fantastic job at creating inclusive, diverse content on social media.<\/p>\n\n\n\n

If you want to do the same, there\u2019s ways to put this plan into action. <\/p>\n\n\n\n

Care about inclusivity in social marketing beyond what it can do for your brand<\/strong><\/h4>\n\n\n\n

Inclusive marketing can make a real difference to how people see your brand. It can also bring about industry change. <\/p>\n\n\n\n

Take Dove. It\u2019s famous for celebrating diversity and championing inclusivity. It doesn\u2019t just build its own marketing around inclusivity. It also encourages other brands to be more inclusive, setting a new standard. <\/p>\n\n\n\n

In 2021, Dove South Africa offered to pay the appearance fees of models from diverse backgrounds if other brands hired them to appear in their ad campaigns (and create authentic images of them). The \u2018It\u2019s On Us\u2019 campaign (also known as project #ShowUs<\/a>) started in 2020 and ran again in 2021.<\/p>\n\n\n\n

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