From books to fashion and cosmetics, retail brands on TikTok help people find products they want to buy. Whether it\u2019s from an influencer wearing something from the back of their wardrobe (and creating a viral moment that takes the brand by surprise, as we saw with #gaphoodie<\/a>), or from a planned brand campaign, TikTok really is driving sales for retailers. <\/p>\n\n\n\n In our second post in this series, we\u2019ll take a look at four ways that retail brands on TikTok can stand out. <\/p>\n\n\n\n Walmart has a great variety of content on its TikTok page<\/a>, but some of its most popular posts are ones where it partners with influencers, brands and celebrities.<\/p>\n\n\n\n It partnered with Olay and parenting influencer Kat Stickler<\/a> to celebrate Mother\u2019s Day recently:<\/p>\n\n\n\n1. Work with creators to engage and sell<\/strong><\/h4>\n\n\n\n