{"id":20948,"date":"2022-07-18T12:06:57","date_gmt":"2022-07-18T11:06:57","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=20948"},"modified":"2023-07-29T15:32:32","modified_gmt":"2023-07-29T14:32:32","slug":"travel-brands-on-tiktok","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/travel-brands-on-tiktok","title":{"rendered":"How travel brands on TikTok can fly"},"content":{"rendered":"\r\n

Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural activities, photographable food – so naturally, many of them are using TikTok to get creative and reach new audiences.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

Search hashtags like #tiktoktravel #wanderlust #traveldiaries, and you\u2019ll see thriving communities of people who love to travel and who love to engage with their favourite travel brands.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here\u2019s some inspiration for getting involved as a travel brand on TikTok.\u00a0<\/h3>\r\n\r\n\r\n\r\n

Showcase must-see attractions<\/strong><\/h4>\r\n\r\n\r\n\r\n

Travel brands and destinations use TikTok to give people a glimpse of what they can expect when they visit.<\/p>\r\n\r\n\r\n\r\n

Visit London<\/a> shares videos of iconic buildings and events (like the West End Christmas lights). One of its most popular posts (viewed over 343,000 times) is a short video of the outside of Buckingham Palace<\/a>.<\/p>\r\n\r\n\r\n\r\n

Visit Singapore<\/a> had more than one million views on its TikTok showing the Lego dinosaurs at the Mandai wildlife reserve.<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.tiktok.com\/@visit_singapore\/video\/7072292918987345154?is_copy_url=1&is_from_webapp=v1&lang=en<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

It\u2019s a great way to make people think: \u201cI\u2019d love to go there.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n

Give people insight into the area and its traditions<\/strong><\/h4>\r\n\r\n\r\n\r\n

Being a travel brand on TikTok is a great way to share snippets of information about a destination\u2019s traditions, culture and stories.<\/p>\r\n\r\n\r\n\r\n

Tourism New Zealand<\/a> posts some of its stunning environments that have featured in major movies<\/a>. It also spotlights ancient Maori traditions. It recently created a series of videos featuring Maori stories, such as this one about the god of wind and weather, T\u0101whirim\u0101tea.\u00a0<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.tiktok.com\/@purenz\/video\/7112544642645773569?is_copy_url=1&is_from_webapp=v1&lang=en<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Switzerland Tourism posts TikToks on the food it’s famous for and its unique position in Europe. One TikTok, celebrating its German and French<\/a> language speakers, got 343,000 views.<\/p>\r\n\r\n\r\n\r\n

Show travellers how to live like a local\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n

If you want to live like a local on holiday, TikTok can give you ideas to discover new places off the beaten path.<\/p>\r\n\r\n\r\n\r\n

Visit Singapore does this brilliantly, showing local celebrations, videos of local cuisine, and even taking us on a short tour of neighbourhood murals.<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.tiktok.com\/@visit_singapore\/video\/7068233306017516802?is_copy_url=1&is_from_webapp=v1&lang=en<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Other accounts, like UK Hidden Gems<\/a>, show followers locations that aren\u2019t typically on travellers’ itineraries (with this video<\/a> of bucket list places in the UK getting 1.4 million views.\u00a0<\/p>\r\n\r\n\r\n\r\n

Showcase the brand behind the scenes\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n

Virgin Atlantic<\/a> uses TikTok to celebrate its culture. A recent video of cabin crew dancing<\/a> racked up almost four million views in five days.<\/p>\r\n\r\n\r\n\r\n

The brand has also used TikTok to announce dress code changes, such as allowing cabin crew to have their tattoos on display<\/a> (a video which got 5.8 million views and 956,000 likes).\u00a0<\/p>\r\n\r\n\r\n\r\n

Another TikTok post by the airline celebrates ways for employees to be who they are. In 2019, it stopped requiring female-presenting cabin crew to wear makeup, for example. In 2022 it announced that male-presenting employees could wear makeup if they wanted to.<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.tiktok.com\/@virginatlantic\/video\/7086367182430407941?is_copy_url=1&is_from_webapp=v1&lang=en<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

These sorts of behind-the-scenes looks at travel brands help to show the humans behind the brand.<\/p>\r\n\r\n\r\n\r\n

Answer questions and provide travel tips<\/strong><\/h4>\r\n\r\n\r\n\r\n

Expedia<\/a> uses TikTok to give holidaymakers travel tips, like how to get perks when travelling.<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.tiktok.com\/@expedia\/video\/7063626241282346287?is_copy_url=1&is_from_webapp=v1&lang=en<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

TUI<\/a>\u2019s TikToks show potential customers what a TUI holiday actually looks like<\/a>, while On The Beach<\/a> produced a series of videos called \u201cask the CEO\u201d, which answered questions about the recent flight cancellation issues<\/a>.<\/p>\r\n\r\n\r\n\r\n

From visual inspiration to practical help for holidaymakers, TikTok really is the perfect platform for travel brands to connect with travellers.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural activities, photographable food – so naturally, many of them are using TikTok to get creative and reach new audiences.\u00a0 Search hashtags like #tiktoktravel #wanderlust #traveldiaries, and you\u2019ll see thriving communities of people who love to travel and who love to…<\/p>\n","protected":false},"author":3,"featured_media":20949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[620,624],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/07\/drif-riadh-YpkuRn54y4w-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

How travel brands on TikTok can fly<\/a><\/blockquote>