Emotion plays a major role<\/strong><\/p>\r\n\r\n\r\n\r\nMany of us use different social networks and apps for very specific purposes.\u00a0<\/p>\r\n\r\n\r\n\r\n
For example, we may use Facebook to keep in touch with family, Instagram and Snapchat to share pictures with friends and follow influencers, YouTube for long-form entertainment and educational content and TikTok for some short, snappy and mindless entertainment.<\/p>\r\n\r\n\r\n\r\n
Instagram has become a visual depository of shared memories with friends. We may not want to see that turned into a stream of flashy video content from total strangers. We have TikTok for that.<\/h4>\r\n\r\n\r\n\r\n
What we\u2019re seeing is that people crave connection and community. The rise of micro and niche communities are evidence that people are looking for relevance and relatability when it comes to their relationship with influencers and creators. They don\u2019t want to be anonymous viewer number 892,099; they want to feel part of a community.<\/p>\r\n\r\n\r\n\r\n
If apps like Instagram want to stay relevant to their users, they need to know what creates the emotional connection between users and their apps, finding a way to work with this rather than changing their core offering to meet the latest trend.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
When Meta recently announced it was changing the Facebook app to focus on Reels (forcing people to navigate to the networking page), it became just the latest app to try and cash in on the TikTok craze. Snapchat introduced Spotlight in 2020, and during the pandemic, it became more popular than Stories. While Snapchat wants…<\/p>\n","protected":false},"author":3,"featured_media":21159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[612],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/09\/pexels-ivan-samkov-7676486.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"
The TikTokification of Social Media<\/a><\/blockquote>