{"id":21185,"date":"2022-09-06T13:41:36","date_gmt":"2022-09-06T12:41:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=21185"},"modified":"2023-06-17T16:28:24","modified_gmt":"2023-06-17T15:28:24","slug":"bereal-is-your-brand-ready","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/bereal-is-your-brand-ready","title":{"rendered":"Is It Time For Your Brand Join BeReal?"},"content":{"rendered":"\r\n

BeReal, the self-proclaimed \u201cnot another social network\u201d has also been dubbed the \u201c<\/strong>anti-Instagram<\/strong><\/a>.\u201d <\/strong><\/h3>\r\n\r\n\r\n\r\n

Its purpose of connecting friends without filters has quickly propelled BeReal to <\/strong>10 million daily active users<\/strong><\/a>.<\/strong><\/p>\r\n\r\n\r\n\r\n

The premise of BeReal is simple: once a day at an unknown time, users have 2 minutes to post a front and back view of what they are doing at that exact moment.<\/p>\r\n\r\n\r\n\r\n

The app\u2019s current success has clearly rattled other platforms<\/a>, with Instagram<\/strong><\/a> and Snapchat<\/strong><\/a> both focusing on dual camera features.\u00a0<\/h4>\r\n\r\n\r\n\r\n

Here\u2019s our take on deciding if it\u2019s the right platform for you:<\/p>\r\n\r\n\r\n\r\n

If you\u2019re planning on investing in a presence for your brand on the app, consider the approach you\u2019d take knowing that the platform is <\/strong>not meant for \u201ctraditional\u201d social marketing<\/strong><\/a>:<\/strong><\/p>\r\n\r\n\r\n\r\n

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  1. Advertising is prohibited on the platform<\/li>\r\n
  2. The app discourages staged \u201cinfluencer culture\u201d<\/li>\r\n
  3. If you don\u2019t post when prompted, your photos will receive a \u201clate\u201d mark, which other users can see<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Some ways you can go about working within these parameters are to:<\/strong><\/p>\r\n\r\n\r\n\r\n