{"id":21381,"date":"2022-10-05T15:05:07","date_gmt":"2022-10-05T14:05:07","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=21381"},"modified":"2023-04-22T15:12:24","modified_gmt":"2023-04-22T14:12:24","slug":"youtube-updates-supports-creators","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators","title":{"rendered":"How YouTube is Creating Opportunities for Creators"},"content":{"rendered":"\r\n<p>From June 2019 to 2022, YouTube has helped creators and companies <a href=\"https:\/\/blog.youtube\/news-and-events\/supporting-the-next-wave-of-creative-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">earn more than $50bn<\/a>. Now the platform is upping its game to give everyone the chance to boost their earning potential.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">They recently ran an event &#8211; <a href=\"https:\/\/blog.youtube\/news-and-events\/supporting-the-next-wave-of-creative-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Made on YouTube<\/a> &#8211; announcing its overall plans for supporting creators and businesses.\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>The YouTube partner programme has introduced more ways for new and smaller creators to earn money from their work on the platform and help them grow (by adding things like earlier access to Fan Funding elements like Super Thanks and Channel Memberships).\u00a0<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s not all.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">YouTube is also exploring ways for creators to earn more from Shorts and provide them with a library of music (Creator Music) where they can purchase tracks to use in their videos.<\/h4>\r\n\r\n\r\n\r\n<p>You may have already noticed some of the changes it\u2019s been making to support creators:\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Offering <a href=\"https:\/\/thesocialelement.agency\/social-media-services\/strategy\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a> support<\/strong>\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Creators &#8211; especially smaller ones trying to grow their audiences &#8211;\u00a0 often talk about how they struggle with the algorithm.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>YouTube recently announced that it is experimenting with ways to provide creators with search and engagement insights, which they can use to change how they manage their channels.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Creator Studio will get new analytics options and showcase trends and how people move between recommended videos. They\u2019ll also be advised of areas of demand that they\u2019re not providing content for.<\/p>\r\n\r\n\r\n\r\n<p>If these features are rolled out to a wider audience, they could be very useful for creators and brands as they search for ways to attract and engage audiences.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Experimenting with adverts<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>YouTube has also been experimenting with ads in September. Viewers found that some videos had between five and ten unskippable ads in a row before or during a video.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>When these ad breaks were placed during a video, it didn\u2019t take <a href=\"https:\/\/9to5google.com\/2022\/09\/16\/youtube-ads-unskippable\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 60 seconds<\/a> to sit through them all (and the experiment seems to have focused on the YouTube app watched via connected TVs and longer videos).<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">What does this mean for your brand?\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>Well, Youtube seems to be trying to balance user experience with the need for brands to get a good return on their ad spend. It\u2019s tricky to do, as skipping ads is basically a meme at this point. But, while there was some initial frustration at the unskippable ads, if it leads to YouTube developing a more consistent experience for viewers, it\u2019ll benefit creators, brands and viewers in the long run.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Helping brands and creators get the most out of Shorts<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>YouTube\u2019s experimenting with <a href=\"https:\/\/blog.google\/products\/ads-commerce\/vertical-video-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning technology<\/a> to reformat ads so that they automatically reorient for Shorts.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">It\u2019s also adding ways for creators and brands to reply to comments on their own channel <a href=\"https:\/\/support.google.com\/youtube\/thread\/139221507?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">via a Short<\/a> posted in the comments section.\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>Youtube is listening as creators have been asking for this feature for a while now (it\u2019s already something you can do over on TikTok). This gives you and your brand great opportunities to build genuine human connections with your community.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>YouTube is competing with Twitch, Facebook, Instagram and TikTok for its audience. So we\u2019ll see the platform make changes and perform trial runs across its services as it tries to keep up with consumer and tech trends.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>It looks like it\u2019s doing its best to support brands and creators as they adapt to the new format.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>From June 2019 to 2022, YouTube has helped creators and companies earn more than $50bn. Now the platform is upping its game to give everyone the chance to boost their earning potential.\u00a0 They recently ran an event &#8211; Made on YouTube &#8211; announcing its overall plans for supporting creators and businesses.\u00a0 The YouTube partner programme&hellip;<\/p>\n","protected":false},"author":43,"featured_media":21382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[32],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"EIbHvv64JH\"><a href=\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\">How YouTube is Creating Opportunities for Creators<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\/embed#?secret=EIbHvv64JH\" width=\"500\" height=\"350\" title=\"&#8220;How YouTube is Creating Opportunities for Creators&#8221; &#8212; The Social Element\" data-secret=\"EIbHvv64JH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How YouTube is Creating Opportunities for Creators - The Social Element<\/title>\n<meta name=\"description\" content=\"Youtube released a number of updates in September, mainly aimed at helping creators on the platform boost engagement and revenue opportunities. See what else is new on YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How YouTube is Creating Opportunities for Creators - The Social Element\" \/>\n<meta property=\"og:description\" content=\"Youtube released a number of updates in September, mainly aimed at helping creators on the platform boost engagement and revenue opportunities. See what else is new on YouTube.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\" \/>\n<meta property=\"og:site_name\" content=\"The Social Element\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T14:05:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-22T14:12:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jess Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jess Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\",\"url\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\",\"name\":\"How YouTube is Creating Opportunities for Creators - The Social Element\",\"isPartOf\":{\"@id\":\"https:\/\/thesocialelement.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg\",\"datePublished\":\"2022-10-05T14:05:07+00:00\",\"dateModified\":\"2023-04-22T14:12:24+00:00\",\"author\":{\"@id\":\"https:\/\/thesocialelement.agency\/#\/schema\/person\/249535c2c4101f005882019f5206b4d4\"},\"description\":\"Youtube released a number of updates in September, mainly aimed at helping creators on the platform boost engagement and revenue opportunities. See what else is new on YouTube.\",\"breadcrumb\":{\"@id\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#primaryimage\",\"url\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg\",\"contentUrl\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Youtube\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesocialelement.agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How YouTube is Creating Opportunities for Creators\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesocialelement.agency\/#website\",\"url\":\"https:\/\/thesocialelement.agency\/\",\"name\":\"The Social Element\",\"description\":\"Creating genuine human connections for global brands on social media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesocialelement.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thesocialelement.agency\/#\/schema\/person\/249535c2c4101f005882019f5206b4d4\",\"name\":\"Jess Martin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/35caa0532179f9f255ee1648f15ab98d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/35caa0532179f9f255ee1648f15ab98d?s=96&d=mm&r=g\",\"caption\":\"Jess Martin\"},\"url\":\"https:\/\/thesocialelement.agency\/author\/jess-martin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How YouTube is Creating Opportunities for Creators - The Social Element","description":"Youtube released a number of updates in September, mainly aimed at helping creators on the platform boost engagement and revenue opportunities. See what else is new on YouTube.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators","og_locale":"en_US","og_type":"article","og_title":"How YouTube is Creating Opportunities for Creators - The Social Element","og_description":"Youtube released a number of updates in September, mainly aimed at helping creators on the platform boost engagement and revenue opportunities. See what else is new on YouTube.","og_url":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators","og_site_name":"The Social Element","article_published_time":"2022-10-05T14:05:07+00:00","article_modified_time":"2023-04-22T14:12:24+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg","type":"image\/jpeg"}],"author":"Jess Martin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jess Martin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators","url":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators","name":"How YouTube is Creating Opportunities for Creators - The Social Element","isPartOf":{"@id":"https:\/\/thesocialelement.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#primaryimage"},"image":{"@id":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#primaryimage"},"thumbnailUrl":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg","datePublished":"2022-10-05T14:05:07+00:00","dateModified":"2023-04-22T14:12:24+00:00","author":{"@id":"https:\/\/thesocialelement.agency\/#\/schema\/person\/249535c2c4101f005882019f5206b4d4"},"description":"Youtube released a number of updates in September, mainly aimed at helping creators on the platform boost engagement and revenue opportunities. See what else is new on YouTube.","breadcrumb":{"@id":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thesocialelement.agency\/youtube-updates-supports-creators"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#primaryimage","url":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg","contentUrl":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2022\/10\/pexels-adam-fejes-5702341.jpg","width":1280,"height":853,"caption":"Youtube"},{"@type":"BreadcrumbList","@id":"https:\/\/thesocialelement.agency\/youtube-updates-supports-creators#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesocialelement.agency\/"},{"@type":"ListItem","position":2,"name":"How YouTube is Creating Opportunities for Creators"}]},{"@type":"WebSite","@id":"https:\/\/thesocialelement.agency\/#website","url":"https:\/\/thesocialelement.agency\/","name":"The Social Element","description":"Creating genuine human connections for global brands on social media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesocialelement.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thesocialelement.agency\/#\/schema\/person\/249535c2c4101f005882019f5206b4d4","name":"Jess Martin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/35caa0532179f9f255ee1648f15ab98d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/35caa0532179f9f255ee1648f15ab98d?s=96&d=mm&r=g","caption":"Jess Martin"},"url":"https:\/\/thesocialelement.agency\/author\/jess-martin"}]}},"_links":{"self":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts\/21381"}],"collection":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/comments?post=21381"}],"version-history":[{"count":4,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts\/21381\/revisions"}],"predecessor-version":[{"id":22388,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts\/21381\/revisions\/22388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/media\/21382"}],"wp:attachment":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/media?parent=21381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/categories?post=21381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/tags?post=21381"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/series?post=21381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}