{"id":21761,"date":"2022-11-23T12:54:35","date_gmt":"2022-11-23T12:54:35","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=21761"},"modified":"2023-05-31T18:04:39","modified_gmt":"2023-05-31T17:04:39","slug":"black-friday-brands-sales-social","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/black-friday-brands-sales-social","title":{"rendered":"Black Friday and Brands: Is the approach different this year?"},"content":{"rendered":"\n

As we\u2019re currently going through what many call the worst cost-of-living crisis in decades, many of us have changed our spending habits and most consumers will think twice before splashing out on non-essentials this festive season, even on Black Friday.<\/strong><\/p>\n\n\n\n

US retailers have been running sales much earlier than usual<\/a> to move stock before the holidays, and Black Friday sales are well underway for various UK retailers (hello John Lewis and Currys).  Consumers are still expected to take advantage of these sales to shop for gifts and other holiday essentials, but the spending won\u2019t be as extravagant as normal<\/a>. <\/p>\n\n\n\n

More than ever this Black Friday and across December, getting the tone right with your social content will be extremely important. <\/h3>\n\n\n\n

We saw the need for empathetic marketing rise<\/a> these past few years and this season, it will be key to connect with your consumers. <\/p>\n\n\n\n

Because of the current economic situation, the risk of appearing out of touch with the reality of the situation is much more present this year than in the past. While content shouldn\u2019t be gloomy, going all out to promote big-ticket items and showcase large parties and holiday feasts could alienate some audiences. <\/p>\n\n\n\n

How can brands promote Black Friday and the holiday sales in an empathic way? <\/strong><\/h3>\n\n\n\n

Use social media to showcase deals on everyday essentials<\/strong><\/h4>\n\n\n\n

Families especially are struggling to afford essentials right now. One of the ways brands can help is to offer discounts on everyday essentials (and promote these on social media).<\/p>\n\n\n\n

This Walmart employee influencer<\/a> created a fantastic Black Friday TikTok<\/a> that went viral, partly because of her amazing sass, it goes without saying, but also because of her relatability: she clearly understood what many shoppers really need right now.<\/p>\n\n\n\n

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@redhead_peliroja<\/a>

<\/p> \u266c original sound – Jennifer<\/a> <\/section> <\/blockquote>