{"id":21782,"date":"2022-11-29T16:20:11","date_gmt":"2022-11-29T16:20:11","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=21782"},"modified":"2023-05-31T18:05:30","modified_gmt":"2023-05-31T17:05:30","slug":"twitter-chaotic-month","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/twitter-chaotic-month","title":{"rendered":"A Chaotic Month For Twitter"},"content":{"rendered":"\n

It didn\u2019t take long for things to start going sideways when Elon Musk\u2019s Twitter deal went through on 27th October.<\/strong><\/p>\n\n\n\n

Three days after the takeover, Musk declared that Twitter would charge users $20pcm for verified status. <\/h3>\n\n\n\n

On 1st November, after a Tweet from author Stephen King, Musk reconsidered<\/a> and said the charge would be $8pcm.<\/p>\n\n\n\n

Check out what Amy Gilbert, our Head of Social, North America, had to <\/strong><\/em>say about it all<\/em><\/strong><\/a>.<\/p>\n\n\n\n

By 4th November, Twitter started laying off thousands of employees, and lawsuits followed. <\/h3>\n\n\n\n

By this time, trolls began to pay for verified status to impersonate big brands, and Musk was complaining about a drop in revenue as advertisers started fleeing the app (Tamara Littleton shared <\/em>her thoughts on this<\/em><\/a> with DigiDay)<\/em>.<\/p>\n\n\n\n

The “Official” grey badge<\/strong> was added on the 9th to distinguish certain accounts from Twitter Blue verified subscribers. By the 10th, Musk was telling employees that the company was too reliant on advertisers and that the company’s financial situation was “dire”. He also told employees that they would be as good as resigning if they couldn’t work from the office.<\/p>\n\n\n\n

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Elon Musk just told Twitter staff: \u201cIf you can physically make it to an office and you don\u2019t show up, resignation accepted."<\/p>— Zo\u00eb Schiffer (@ZoeSchiffer) November 10, 2022<\/a><\/blockquote>