YouTube, Instagram and Facebook focused on ways to augment the communities on social and improve user experience in November (although some social platforms have had better ideas than others\u2026)<\/p>\n\n\n\n
Instagram\u2019s testing a new feature (but only in Canada at the moment) that will let several users manage a profile as a group. <\/p>\n\n\n\n
It sounds like it could be the most useful for fandoms and campaign groups – maybe a little more complicated for brands (depending on how your brand intends to use group profiles). <\/p>\n\n\n\n
Some food for thought – brands could use the feature to collaborate with influencers on specific campaigns, or use it for more general UGC campaigns (sort of like the old \u201crun the account for a day\u201d idea). <\/p>\n\n\n\n
Remember that your brand will need to modify influencer agreements and have clear guidelines and agreements with any fans\/customers you work with.<\/p>\n\n\n\n
Think about how your brand could use this feature if it eventually rolls out to a wider audience.<\/p>\n\n\n\n
Another change coming to Instagram is that the app is letting users add music to photo posts:<\/p>\n\n\n\n
It feels like this is another tactic to keep themselves competitive with TikTok (and also apps like Hive, which lets iPhone users add a music track to their profiles).<\/p>\n\n\n\n
It could be a really useful feature for your brand, giving a tone of voice to your posts. It could boost engagement but nothing says this will happen for sure.<\/p>\n\n\n\n
YouTube\u2019s working on improving user experience by filtering different types of content into appropriate tabs on creator channels. <\/p>\n\n\n\n
This is great news for people who visit individual creators\u2019 profiles (it lets them see videos, shorts and live streams on their appropriate tabs). If you\u2019re a viewer who uses the subscription tab to track content, you\u2019ll still see the whole range of content on one page. So, it\u2019s really a mixed bag for subscribers.<\/p>\n\n\n\n
Things are looking up for creators, though, as YouTube will be giving anyone in their creator program a portion of the revenue generated from the ads played before Shorts. This is a better scheme than TikTok offers its creators, who get paid via a mix of the creator fund and tips.<\/p>\n\n\n\n
YouTube has also been testing its new Go Live Together feature since March (where two YouTubers can co-host a live stream), and it\u2019s now launched the feature to a wider audience.<\/p>\n\n\n\n