{"id":21797,"date":"2022-12-06T14:19:05","date_gmt":"2022-12-06T14:19:05","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=21797"},"modified":"2023-05-31T18:07:34","modified_gmt":"2023-05-31T17:07:34","slug":"social-media-during-holiday-season","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/social-media-during-holiday-season","title":{"rendered":"How are brands are using social media during the holiday season?"},"content":{"rendered":"\n

With Black Friday sales<\/a> ending, brands have kick started their festive promotions.<\/strong><\/p>\n\n\n\n

What should brands be considering on as we approach the holiday season?<\/strong><\/h3>\n\n\n\n

People are cutting back on spending (and they\u2019re feeling the effects of it). So one of the best things your brand can do right now is to find ways to support your consumers.<\/p>\n\n\n\n

Social content that shows empathy and understanding of the real issues consumers face will build a much stronger connection than campaigns promoting big-ticket or luxury items. <\/p>\n\n\n\n

Your brand may even get better results by sharing advice, content and deals on how to have the best celebration this festive season. <\/p>\n\n\n\n

How brands are using social media during the holiday season to engage consumers<\/strong><\/h3>\n\n\n\n

Some brands are opting for the traditional product promotions.<\/p>\n\n\n\n

Marks & Spencer\u2019s<\/strong> #50DaysOfChristmas Twitter campaign, where they\u2019re spotlighting a festive food item every day.<\/p>\n\n\n\n

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No. 26 of #50DaysofChristmas<\/a>: our Collection chocolate Christmas pudding crunch biscuits! \ud83e\udd24 These pudding-biscuit hybrids are packed with warming spices and fruit and covered in a smooth milk chocolate coating, plus they\u2019re more chocolate than biscuit! #mandsfood<\/a> #mandschristmas<\/a> pic.twitter.com\/beL6gbirpo<\/a><\/p>— M&S (@marksandspencer) November 30, 2022<\/a><\/blockquote>