{"id":22981,"date":"2023-07-28T12:09:55","date_gmt":"2023-07-28T11:09:55","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=22981"},"modified":"2024-02-06T16:34:08","modified_gmt":"2024-02-06T16:34:08","slug":"0-to-300-chatting-with-jesse-on-niche-in-control","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/0-to-300-chatting-with-jesse-on-niche-in-control","title":{"rendered":"How to Scale a Marketing Agency: Lessons from The Social Element"},"content":{"rendered":"\r\n

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I recently had the opportunity to appear on Jesse Gilmore\u2019s Niche In Control podcast. Jesse and I talked about how we scaled The Social Element from my office to a 300-strong global company.<\/p>\r\n\r\n\r\n\r\n

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https:\/\/www.youtube.com\/watch?v=xMRR57mRdbw<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

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The benefits of remote-first<\/strong><\/h3>\r\n\r\n\r\n\r\n

I talked about how founding the business as a remote-first enterprise was key to its success.\u00a0<\/p>\r\n\r\n\r\n\r\n

Honestly, when I first started out, I didn\u2019t have the money to splurge on offices; I preferred to invest it in getting the right talent to work for us – and the remote-first model meant that we could source that talent from anywhere in the world. Then, I realised how well that model worked for us.<\/p>\r\n\r\n\r\n\r\n

Our flexible business model also meant that we could reach and work with people who wanted or needed to have a more flexible working arrangement.<\/p>\r\n\r\n\r\n\r\n

The remote-first model allowed me to scale the company quickly and gave us access to global brands.<\/p>\r\n\r\n\r\n\r\n

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Fulfilling a niche need<\/strong><\/h3>\r\n\r\n\r\n\r\n

Inspired by the content and online communities I oversaw in my role as Operations Manager at the BBC, and with redundancy money from my last job at Chello, I made the leap and set up a business that would help brands navigate and establish online communities. We very quickly folded the nascent social media sector into our services as the industry grew.\u00a0<\/p>\r\n\r\n\r\n\r\n

The first few years of the business were very tough and involved a lot of education around the importance of being on social media (and how to manage a branded presence).<\/p>\r\n\r\n\r\n\r\n

But soon, social media became the place to be, and there were only a few agencies specialising in social, so we found ourselves in high demand, which propelled our growth. And, of course, we started to get a reputation for great work – word quickly got around!<\/p>\r\n\r\n\r\n\r\n

In the podcast, Jesse and I also talk about:<\/p>\r\n\r\n\r\n\r\n