{"id":23063,"date":"2023-08-18T07:31:30","date_gmt":"2023-08-18T06:31:30","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=23063"},"modified":"2024-03-19T12:55:37","modified_gmt":"2024-03-19T12:55:37","slug":"fight-the-social-fright-our-top-8-barrier-breaking-tips-for-brands-who-want-social-success","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/fight-the-social-fright-our-top-8-barrier-breaking-tips-for-brands-who-want-social-success","title":{"rendered":"How to Build a Brand on Social Media: Top Tips for Success"},"content":{"rendered":"

It\u2019s no secret that a strong social strategy yields results.\u00a0 According to findings from <\/span>PayPal’s eCommerce Index<\/span><\/a>, 44% of UK consumers have utilised social platforms for making purchases, and 18% of them make weekly or even more frequent transactions.. Social media drives sales, increases brand awareness, transforms customer service, drives fandom and builds loyal communities. So why are brands still wary of social, turning their comments on and engaging with their audiences reactively on their platforms and proactively seeking to engage on other peoples?<\/span><\/p>\n

The truth is that many brands are missing out on realising the power of social media through the fear of getting it wrong.<\/span> Maybe the legal team thinks it\u2019s too risky. Or the team is worried about the backlash if they get it wrong. Or perhaps it just all seems too ever changing and time-consuming.\u00a0\u00a0<\/span><\/p>\n

We are calling this Social Fright and it\u2019s time to break down the barriers leading to this fear, and enable brands to truly soar on social.<\/span><\/p>\n

To help get you started, here are our 8 barrier-breaking top tips to think about when you are considering re-evaluating Social Media as part of your marketing mix and bringing in an experienced partner to support you and help you fight the fright;<\/span><\/p>\n

 <\/p>\n

Tip 1<\/b>: <\/span>Treat social as a full funnel channel\u00a0<\/b><\/h3>\n

Social Media has the ability to hit all of your marketing <\/span>objectives from awareness to sales.\u00a0 <\/b>And just like any marketing activity you need to know what you want it to achieve from the off. Set clear goals and objectives, and manage expectations. What is your priority, do you want reach, sales, engagement? To build a really loyal community? To reach new audiences? Relegating social to \u2018fun\u2019 content and memes limits its power. Linking it back to your brand values and giving it the focus it deserves will help allocate the right resource to ensure its success.<\/span><\/p>\n

 <\/p>\n

Tip 2<\/b>: <\/span>Be where your audience is\u00a0<\/b><\/h3>\n

Understand where your audience is on social. If they are on TikTok or Reddit and you are not, why?\u00a0 But remember, you don\u2019t need to be everywhere – choose to focus on the platforms that really <\/span>matter to your audience<\/b> and will enable you to achieve your objectives The mantra to follow? Do a few platforms incredibly well before moving onto the full suite.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Tip 3<\/b>: <\/span>Find experts to help you<\/b><\/h3>\n

If you are short on the resources or best practice knowledge to set you up for success, agencies like us are here to help. It\u2019s our job to stay on top of trends, platform changes, and to help you get it right, whether it\u2019s out of hours<\/span> engagement, ideation<\/b> sessions with your inhouse team or <\/span>exploring<\/b> VR options to create <\/span>innovative content<\/b> that pushes the boundaries of social and excites your audience.\u00a0 We have the capabilities to support you and can scale our service up and down based on what you need.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Tip 4: Embrace the unknown and unpredictability of social\u00a0<\/b><\/h3>\n

Don\u2019t be frightened to embrace the fast paced ever changing world of social media. Sometimes amazing things happen when you spark a conversation and people create their own content (or have fun with yours). You can\u2019t treat social media as <\/span>you would a broadcast channel<\/b>. If it\u2019s too planned or staged, it will feel inauthentic and the longer you procrastinate or have to go through rounds of feedback and approval, the <\/span>moment of magic will be lost<\/b>. An experienced social media team will help you react quickly to trends, seed great conversations, stand out from your competitors and create imaginative content.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Tip 5: Be prepared for backlash & crisis<\/b><\/h3>\n

Having a bold opinion on social media will create a buzz and undoubtedly create both\u00a0 positive and negative responses. The fear of negativity or a backlash against your brand shouldn’t paralyse your brand’s potential to have a strong point of view. Instead of fearing it, <\/span>anticipate and prepare<\/b> for such situations, by <\/span>ensuring your team is ready<\/b> to respond. At The Social Element, we run <\/span>social simulations<\/b> with our clients to ensure everyone is comfortable and on the same page with the planned approach. This means that when you need to react quickly you can – and you are ready to respond if a crisis does happen, keeping you in control<\/span><\/p>\n

 <\/p>\n

Tip 6: A good social playbook enables you to play!\u00a0<\/b><\/h3>\n

Social is called social for a reason – it\u2019s about human connectivity. Invest in creating a social playbook that defines how your <\/span>brand thinks, feels and acts <\/b>on social. This is your brand as a living breathing human being. Having a playbook that defines how you play ensures consistency so you can present yourself as a strong brand who knows who it is. Concentrate on building the fandom and communities that fit this and will add most value to you and your social channels.\u00a0\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Tip 7: Always listen\u00a0<\/b><\/h3>\n

Start really listening on social and reap the rewards with compelling audience data that enables you to enrich your planning. Social enables you to <\/span>watch, listen and learn<\/b> from your audiences, from other brands and your competitors. Sometimes the most interesting golden insight nugget is found in a comment, trend or even a customer complaint.\u00a0<\/span><\/p>\n

 <\/p>\n

Tip 8. Be prepared to invest to get results\u00a0<\/b><\/h3>\n

Having a fully operational, experienced and dedicated social media team is not cheap. Social\u2019s throwaway nature gives off the impression that it\u2019s super easy. To truly nail <\/span>it takes time, expertise and you need the right sized team on the ground<\/b> to respond quickly and create engaging content that fuels more engagement.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Social media is a long-term investment, and with the right level of investment yields great measurable results.\u00a0 Get in touch to find out more and let us help you FIGHT THE FRIGHT.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that a strong social strategy yields results.\u00a0 According to findings from PayPal’s eCommerce Index, 44% of UK consumers have utilised social platforms for making purchases, and 18% of them make weekly or even more frequent transactions.. Social media drives sales, increases brand awareness, transforms customer service, drives fandom and builds loyal communities.…<\/p>\n","protected":false},"author":87,"featured_media":23064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[2,1577],"tags":[1579,1575,1576,307,295,1578,204,219,1580],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/08\/TSE_SocialFright_BlogPost-Shahnaz-1.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

How to Build a Brand on Social Media: Top Tips for Success<\/a><\/blockquote>