{"id":23362,"date":"2023-10-18T14:15:00","date_gmt":"2023-10-18T13:15:00","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=23362"},"modified":"2023-10-18T14:15:00","modified_gmt":"2023-10-18T13:15:00","slug":"still-fearful-of-social-october-is-a-spooktactular-time-to-fight-the-social-fright-%f0%9f%91%bb","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/still-fearful-of-social-october-is-a-spooktactular-time-to-fight-the-social-fright-%f0%9f%91%bb","title":{"rendered":"Still fearful of social? October is a spooktactular time to fight the social fright \ud83d\udc7b"},"content":{"rendered":"

\ud83c\udf83 With Halloween lurking in the shadows, we thought it was the perfect time of year to exorcise your social media fears.\u00a0<\/span><\/p>\n

Back in August our Europe MD, Linn Frost spoke with BBC World Business Report \u201cThe truth is that many brands are missing out on realising the power of social media through the fear of getting it wrong. Maybe the legal team thinks it\u2019s too risky. Or the team is worried about the backlash if they get it wrong. Or perhaps it just all seems too ever changing and time-consuming.\u201d<\/span><\/p>\n

So this October, we are casting a spell to ‘fight the social fright’ and encourage all marketeers to harness the power of social media at all levels of the marketing cauldron\/funnel. Across the month, we will be sharing some fang-tastic hints and tips that our teams use everyday, so keep your eye of newt peeled for more treats than tricks. \ud83e\uddd9\u200d\u2640\ufe0f<\/span><\/p>\n

To start, let\u2019s have a look at brands (outside of our own work of course) that have recently done social ‘pumpkin-smashingly’ well and why:<\/span><\/p>\n

 <\/p>\n

Top social media ghouls tailor their content to each platform<\/b><\/h3>\n

Jazzy Garms<\/b><\/a> is an independent ethical fashion business based in Bristol, UK. It showcases its hand-made rave-wear items on TikTok, where it has more than 135,000 followers and regularly gets more than 1,000 views on videos.<\/span><\/p>\n

\nhttps:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/10\/VEED_Weve-all-been-there\u2026atleast-Im-ready-to-go-rave-jazzygams-reflective-ravefashion-festivaloutfits-.mp4<\/a><\/video><\/div>\n

 <\/p>\n

It also runs a very popular Instagram page<\/a>, where it posts unique content (rather than copying content from its TikTok account).<\/span><\/p>\n

Brand takeaway:<\/b> Ask yourself if you have the capacity to provide an engaging experience on every social platform you want to be on. It may be better to start with one fang-tastic account and expand when you have more creative capacity.<\/span><\/p>\n

 <\/p>\n

Social rockstars let their personality shine in the (moon)light<\/b><\/b><\/h3>\n

A great way to make a splash on social is by taking a bit of a risk. Doing something that, while very on track for the brand\u2019s personality and reputation, are a bit cheeky, or edgy.\u00a0<\/span><\/p>\n

Brands like Ryanair excel at this.\u00a0\u00a0<\/span><\/p>\n

It posted this TikTok video (click on image) telling people to swipe right for a discount code. It was viewed 10 million times, and the comments are full of annoyance, good humour and teasing.<\/span><\/p>\n

\"\"<\/a><\/p>\n

It\u2019s a risk – and it doesn\u2019t work for everyone – but it\u2019s the kind of thing that fits perfectly with Ryanair\u2019s brand personality.<\/span><\/p>\n

Brand takeaway: <\/b>if you want to do well on social, embrace your brand\u2019s personality and tone of voice. Having a social media team that knows the brand\u2019s values and has the authority to post in accordance with them helps set the brand apart.\u00a0<\/span><\/p>\n

 <\/p>\n

Trick and treat your fans to understand them<\/h3>\n

Using social media gives brands a great way to go more in-depth with their social listening. Interacting with followers every day helps brands truly understand what it is that their followers want and <\/span>why<\/span><\/i> they want it.<\/span><\/p>\n

Waterstones is a great example of this. The bookseller has great social media presences on a variety of platforms. On TikTok, for example, we can really see how well the brand understands people who love books.<\/span><\/p>\n

https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/10\/VEED_Pov_-Choosing-a-book-to-read\u2026-CapCut-fyp-bookish-BookTok-waterstones-books-theoffice-.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Last year, Waterstones said that TikTok has been <\/span>hugely beneficia<\/span><\/a>l for book sales, so you can see why the brand continues to get creative on the platform and participate in the #BookTok community.<\/span><\/p>\n

Brand takeaway:<\/b> you can learn a lot about your followers by talking to them on social media. Social platforms can give brands fantastic insight into what makes people excited about the brand and potential products. By cultivating a friendly, entertaining and engaging presence, brands can make it fun for people to get involved.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf83 With Halloween lurking in the shadows, we thought it was the perfect time of year to exorcise your social media fears.\u00a0 Back in August our Europe MD, Linn Frost spoke with BBC World Business Report \u201cThe truth is that many brands are missing out on realising the power of social media through the fear…<\/p>\n","protected":false},"author":3,"featured_media":23370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[1577,298,1],"tags":[96,293,295,217,304],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/10\/beth-teutschmann-ed5KySP1tfQ-unsplash-scaled.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

Still fearful of social? October is a spooktactular time to fight the social fright \ud83d\udc7b<\/a><\/blockquote>