{"id":23362,"date":"2023-10-18T14:15:00","date_gmt":"2023-10-18T13:15:00","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=23362"},"modified":"2023-10-18T14:15:00","modified_gmt":"2023-10-18T13:15:00","slug":"still-fearful-of-social-october-is-a-spooktactular-time-to-fight-the-social-fright-%f0%9f%91%bb","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/still-fearful-of-social-october-is-a-spooktactular-time-to-fight-the-social-fright-%f0%9f%91%bb","title":{"rendered":"Still fearful of social? October is a spooktactular time to fight the social fright \ud83d\udc7b"},"content":{"rendered":"
\ud83c\udf83 With Halloween lurking in the shadows, we thought it was the perfect time of year to exorcise your social media fears.\u00a0<\/span><\/p>\n Back in August our Europe MD, Linn Frost spoke with BBC World Business Report \u201cThe truth is that many brands are missing out on realising the power of social media through the fear of getting it wrong. Maybe the legal team thinks it\u2019s too risky. Or the team is worried about the backlash if they get it wrong. Or perhaps it just all seems too ever changing and time-consuming.\u201d<\/span><\/p>\n So this October, we are casting a spell to ‘fight the social fright’ and encourage all marketeers to harness the power of social media at all levels of the marketing cauldron\/funnel. Across the month, we will be sharing some fang-tastic hints and tips that our teams use everyday, so keep your eye of newt peeled for more treats than tricks. \ud83e\uddd9\u200d\u2640\ufe0f<\/span><\/p>\n To start, let\u2019s have a look at brands (outside of our own work of course) that have recently done social ‘pumpkin-smashingly’ well and why:<\/span><\/p>\n <\/p>\nTop social media ghouls tailor their content to each platform<\/b><\/h3>\n