{"id":23405,"date":"2023-10-31T14:00:05","date_gmt":"2023-10-31T14:00:05","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=23405"},"modified":"2023-10-31T14:00:05","modified_gmt":"2023-10-31T14:00:05","slug":"fight-the-social-fright-tip-3-create-playbooks-to-play","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/fight-the-social-fright-tip-3-create-playbooks-to-play","title":{"rendered":"Fight the Social fright tip #3 &#8211; Create playbooks to play!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you\u2019re nervous about getting started with a new approach or campaign on social media, you\u2019re not alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">What you need is a plan. Or a playbook, more specifically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cBut social media is all about creativity!\u201d I hear you cry. \u201cDon\u2019t turn it into a process!\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">A good social media playbook will help your creativity, not hinder it. <\/span><\/h3>\n<p><span style=\"font-weight: 400\">It will give your teams clear boundaries for posting and responding on social, but allow them to be as creative as they want within those lines, so your brand can shine (in the moonlight).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It will give you the confidence to get involved with conversations, to jump on trends and memes, while staying true to your brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">A great playbook will give clarity on who the brand is, what it stands for. <\/span><\/h3>\n<p><span style=\"font-weight: 400\">It will:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Set your social strategy.<\/strong> What is it you want to achieve on social? That might be social selling, engagement, community building, awareness or problem solving for customers. Whatever your strategy, lay it out clearly so your social team understands what they\u2019re there to achieve.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Define your audiences (and the channels they\u2019re on).<\/strong> Who are the people that really matter to you and where are they having the conversations you need to know about?\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Show where you can add value by getting involved in a conversation.<\/strong> That value might be helping a customer, providing information, getting involved in a cause that\u2019s close to your brand, or simply making someone laugh. If it doesn\u2019t add value, don\u2019t post it.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be clear about who the brand is at its heart.<\/strong> Its tone of voice, what it stands for, its values, its approach to politics. If you\u2019re clear about who you are, it\u2019s a whole lot easier to create on social.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be clear about boundaries.<\/strong> Yes, you can jump on that meme, respond with humour, create visuals on the fly &#8211; as long as it fits with the brand. A good playbook will have examples of what\u2019s ok, what great, and what\u2019s off limits.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Outline what topics you can get involved with, and the ones you should avoid.<\/strong> Are you happy to stoke up some controversy, get involved in political debate, or talk about the news? Or would you prefer to keep it lighter?\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Let your social media team have some fun!<\/strong> This is a playbook &#8211; the clue is in the name. Be a bit playful, experimental, creative. Rules can be liberating, not just restrictive!\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Set your escalation policy.<\/strong> Occasionally, things go wrong, or your team will come across an issue they can\u2019t solve. Your playbook should outline your plans to resolve problems, and deal with a potential crisis or <a href=\"https:\/\/thesocialelement.agency\/fight-the-social-fright-tip-1-fear-of-a-backlash\">social media backlash.<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">And finally, review your playbook regularly. Things change fast on social media. Fads die out, trends move on, platforms update their features. Make sure your playbook is relevant, helpful and bang up to date.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>At The Social Element we build playbooks for all our clients &#8211; want one? <a href=\"https:\/\/thesocialelement.agency\/get-in-touch\">Get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re nervous about getting started with a new approach or campaign on social media, you\u2019re not alone.\u00a0 What you need is a plan. Or a playbook, more specifically.\u00a0 \u201cBut social media is all about creativity!\u201d I hear you cry. \u201cDon\u2019t turn it into a process!\u201d\u00a0 &nbsp; A good social media playbook will help your&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[298],"tags":[66,1587,295,1343],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2023\/10\/alexia-rodriquez-ki3b9EFuTUc-unsplash-scaled.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"DFctN6qbNb\"><a href=\"https:\/\/thesocialelement.agency\/fight-the-social-fright-tip-3-create-playbooks-to-play\">Fight the Social fright tip #3 &#8211; Create playbooks to play!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/fight-the-social-fright-tip-3-create-playbooks-to-play\/embed#?secret=DFctN6qbNb\" width=\"500\" height=\"350\" title=\"&#8220;Fight the Social fright tip #3 &#8211; Create playbooks to play!&#8221; &#8212; The Social Element\" data-secret=\"DFctN6qbNb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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