{"id":23630,"date":"2024-02-09T12:03:09","date_gmt":"2024-02-09T12:03:09","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=23630"},"modified":"2024-02-09T12:03:09","modified_gmt":"2024-02-09T12:03:09","slug":"announcing-shea-carter-as-vp-of-social-and-influencer","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/announcing-shea-carter-as-vp-of-social-and-influencer","title":{"rendered":"Announcing Shea Carter as VP of Social and Influencer"},"content":{"rendered":"

A new role for the agency – VP of Social and Influencer<\/span><\/h3>\n

This week we have announced Shea Carter to the position of VP of Social and Influencer. With more than 15 years of experience, Carter enters a newly formed role at the agency where she\u2019ll be responsible for the delivery of social media and influencer management services across its North American clients.\u00a0<\/span><\/p>\n

Client turned colleague<\/h3>\n

Carter most recently led Integrated Marketing for Wrangler jeans at Kontoor Brands, where she built Wrangler’s social media team from the ground up. By operationalizing social media throughout the broader organization and connecting social media to ecommerce, corporate communications, consumer care and consumer insights, she helped expand the brand\u2019s reach to new generations and audiences. Carter brought The Social Element on board to support Wrangler in 2021 as an extension of the brand\u2019s in-house team, collaborating to drive awareness and brand love.\u00a0<\/span><\/p>\n

\u201cHaving worked with The Social Element as their client, I\u2019m incredibly excited to become a member of the team, whose well-thought-through work and fresh ideas I have admired for a long time. After nearly five years on the client side, I missed the variety, collaboration, and creativity of agency life\u2014all things The Social Element has in spades. While my previous role expanded beyond social, it’s always been my first love, and I’m eager to be able to double down on it while partnering with such a fun, inspired group of colleagues.”<\/span><\/p><\/blockquote>\n

Making social better<\/h3>\n

Carter\u2019s position at The Social Element builds upon our momentum to make social better for clients and the communities they grow and build, driving social-first solutions and accelerating the agency\u2019s influencer marketing services.<\/span><\/p>\n

\u201cWe are delighted to welcome Shea to our team,\u201d said Kendall DiBella, Managing Director, North America. \u201cIn 2023, we experienced an incredible year both in terms of growth and development and expanded our services to our household name clients. And now, with Shea on board, we have a dedicated senior team member helping us to expand our influencer management services and strengthen our offering.\u201d\u00a0<\/span><\/p>\n

Known for her energetic, empathetic leadership style, Carter is passionate about fostering an empowering, supportive team culture, and has consistently championed women in the workplace by mentoring junior staff\u2014all of which she\u2019ll continue to do in tandem with her fellow leaders at The Social Element.\u00a0<\/span><\/p>\n

Previous background<\/h3>\n

Prior to Kontoor Brands, Carter also brings a wealth of award winning agency knowledge from, French West Vaughan and MMGY Global, each with a diverse portfolio of clients across lifestyle, travel, hospitality and entertainment industries, including Disney, Lufthansa and Princess Cruises.\u00a0<\/span><\/p>\n

Welcome to the team Shea!<\/p>\n","protected":false},"excerpt":{"rendered":"

A new role for the agency – VP of Social and Influencer This week we have announced Shea Carter to the position of VP of Social and Influencer. With more than 15 years of experience, Carter enters a newly formed role at the agency where she\u2019ll be responsible for the delivery of social media and…<\/p>\n","protected":false},"author":3,"featured_media":23634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[1601,1604,29],"tags":[105,1511,148],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2024\/02\/Shea-blog-pic-1.png","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

Announcing Shea Carter as VP of Social and Influencer<\/a><\/blockquote>