Straight from our social experts across the world, here are the top things you need to know about recent changes to the social platforms:<\/p>\n
\ud83d\udecd TikTok launched automatic product identification as the platform continues its push for content to be readily monetized. The new feature will identify all products in a game, giving users the ability to shop similar products that are showcased in the post.<\/p>\n
\ud83d\udcca Surprising U.S. TikTok usage – A new Pew Research Center study analyzed how U.S. adults use TikTok. Along with FYP and engagement preferences, they found a lot of lurker behavior with the most active 25% of U.S. adults producing 98% of the content on the app, while half of U.S. adults have never posted a video.<\/p>\n
\ud83d\udc69\u200d\u2696\ufe0f In Europe, The EU have wasted no time in using their powers under the Digital Services Act. They have officially launched an investigation to determine whether TikTok is in violation of the DSA.<\/p>\n
\u2705 Hot off announcing it will be deprioritising political content on Instagram and Threads, Meta is now rolling out its fact-check markers on Threads content. Research shows that fact-check labels significantly reduce false news sharing intentions, which could prove very important this year with various elections happening around the world.<\/p>\n
\ud83c\udfb6 Music to our ears – For those missing UMG\u2019s music catalogue on TikTok, it might be time to play around with YouTube Shorts. You can now use the audio from any music videos on the platform in your short-form content, among other new features.<\/p>\n
\ud83d\udd0d New analytics can now show creators their top-performing shorts, videos, on-demand, and lives, along with how much each one earned. This new data provides creators with more insights into their successes and how best to go about making future content.<\/p>\n
\ud83c\udfa0 Anything you can do, I can do Meta! There\u2019s been a Reely predictable development in the Instagram v TikTok rivalry, as Instagram is testing carousel posts within reels. This means users will be able to post multiple still images or video in a single Reels posts.<\/p>\n
# What’s the deal with Insta’s hashtag limits? Rumor has it they’re capping it at five per post. Whether it’s a bug or not, play it safe with targeted tags.<\/p>\n
\ud83c\udf0d Get ready for some sticker magic on Insta\u2014customizable backdrops and direct ordering are on the menu. And with Creator Marketplace expanding to eight new markets, it’s open season for influencers.<\/p>\n
\ud83e\udd16 Reddit seals $60 million deal with\u00a0Google. The deal will allow Google the use of Reddit’s content in order to train its generative AI models to sound natural and conversational while maintaining up-to-date information.<\/p>\n","protected":false},"excerpt":{"rendered":"
Straight from our social experts across the world, here are the top things you need to know about recent changes to the social platforms: TikTok \ud83d\udecd TikTok launched automatic product identification as the platform continues its push for content to be readily monetized. The new feature will identify all products in a game, giving users…<\/p>\n","protected":false},"author":3,"featured_media":23701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[37,612,16,1567,620,32],"tags":[71,217,1343],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2024\/03\/Social-Platforms-updates-scaled.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"
Platform updates: The latest from TikTok, Threads, YouTube, Instagram and Reddit<\/a><\/blockquote>