{"id":2556,"date":"2017-08-03T08:09:44","date_gmt":"2017-08-03T08:09:44","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=2556"},"modified":"2017-08-03T08:09:44","modified_gmt":"2017-08-03T08:09:44","slug":"why-247-customer-engagement-is-essential","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/why-247-customer-engagement-is-essential","title":{"rendered":"Why 24\/7 Customer Engagement is Essential"},"content":{"rendered":"

\"Brands,
\nWe live in a always-on world. Where our contact with brands was once restricted to point-of-sale, call centres and consumer research, now we can speak to them directly on social media. But is just being on the right social channels enough?\u00a0<\/span>
\nBrands that want to maintain a lasting relationship with their consumers need to look at their engagement strategy. <\/span><\/p>\n

People are always connected<\/b><\/h2>\n

As technology has progressed, so have our habits and expectations. Even our jobs are changing. If I can\u2019t get online at 8am, I can\u2019t do my job. If my broadband provider isn\u2019t available until 9 or 10am, that\u2019s time that I can\u2019t get back.<\/span>
\nThe younger generations value their connectivity even more.<\/span>
\nIBM\u2019s study \u2018<\/span>Uniquely Generation Z: What brands should know about today\u2019s youngest consumers<\/span><\/a>\u2019, reported that 74% of respondents spent their free time online, 75% preferred mobile over any other device, and 60% wouldn\u2019t use an app or website that was slow to load.<\/span>
\nWe\u2019re becoming less willing to wait. People <\/span>want to talk to the brand where and when it suits them<\/span><\/a>, and they will \u2013 whether they\u2019ll get a response is entirely up to the brand.<\/span><\/p>\n

Creating customer engagement opportunities<\/b><\/h2>\n

The world doesn\u2019t stop turning when the office lights go out. There\u2019s not only the potential for crises to erupt out-of-hours, but there\u2019s a huge opportunity for engagement around culture events or trending news.<\/span>
\nTake the recent Sunday afternoon announcement that Doctor number 13 would be a woman. Social media, naturally, went a bit bonkers at the news. The geeks were out in force – guilty! – as were multiple brands. <\/span><\/p>\n

\n

Not only is the Doctor a woman, she’s going to be played by Jodie goddamn Whittaker. WHAT A TIME TO BE ALIVE! #doctor13<\/a> pic.twitter.com\/OgX37FpRFB<\/a><\/p>\n

\u2014 SciFiNow (@SciFiNow) July 16, 2017<\/a><\/p><\/blockquote>\n