{"id":2584,"date":"2017-07-28T13:56:52","date_gmt":"2017-07-28T13:56:52","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=2584"},"modified":"2017-07-28T13:56:52","modified_gmt":"2017-07-28T13:56:52","slug":"not-social-scientist-team-asking-disaster-drum","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/not-social-scientist-team-asking-disaster-drum","title":{"rendered":"Not Having a Social Scientist on Your Team is Asking for Disaster &#8211; The Drum"},"content":{"rendered":"<p>Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Drum US. \u00a0&#8216;Not having a social scientist on your team is asking for disaster&#8217; draws on her background in cultural anthropology. It discusses how brands and agencies can avoid negative reactions their campaigns by working with social scientists to get a clearer idea of how campaigns and creative might be perceived by the audiences they&#8217;re targeting.<br \/>\n<em>&#8220;Media exists in culture, as culture, and defines our culture. Media and creative agencies are charged with a huge responsibility in harnessing cultural power, but they are nearly powerless against audiences who turn against brands when campaigns and attitudes are not carefully considered from all perspectives.&#8221;<\/em><br \/>\n<strong>Read the piece here:<\/strong> \u00a0<a href=\"http:\/\/www.thedrum.com\/opinion\/2017\/07\/27\/not-having-social-scientist-your-team-asking-disaster\" target=\"_blank\" rel=\"noopener\">Not having a social scientist on your team is asking for disaster<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Koenig, Account Manager at The Social Element, writes on The Drum about how important social science is when assessing the potential impact of a media campaign.<\/p>\n","protected":false},"author":3,"featured_media":3530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[2],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2017\/07\/Social-Scientists.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"O72q5m613a\"><a href=\"https:\/\/thesocialelement.agency\/not-social-scientist-team-asking-disaster-drum\">Not Having a Social Scientist on Your Team is Asking for Disaster &#8211; The Drum<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/not-social-scientist-team-asking-disaster-drum\/embed#?secret=O72q5m613a\" width=\"500\" height=\"350\" title=\"&#8220;Not Having a Social Scientist on Your Team is Asking for Disaster &#8211; The Drum&#8221; &#8212; The Social Element\" data-secret=\"O72q5m613a\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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