{"id":3134,"date":"2013-12-17T14:09:31","date_gmt":"2013-12-17T14:09:31","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3134"},"modified":"2020-10-21T09:36:42","modified_gmt":"2020-10-21T09:36:42","slug":"fmcg-brands-social-media-analyse-three-favourites","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/fmcg-brands-social-media-analyse-three-favourites","title":{"rendered":"FMCG Brands on Social Media: We Analyse Three Favourites"},"content":{"rendered":"

Dominators of your shopping list, the main contributor to the recycling bin, FMCG products range from toilet cleaners to your preferred biscuit for tea dunking. In short, FMCG products are everywhere.<\/p>\n

Many of our favourite brands such as Colgate (Colgate-Palmolive), Pampers (Proctor & Gamble) and Terry\u2019s Chocolate Oranges (Mondelez) have stood the test of time thanks to their ever-changing technology and improved recipes. Take a look in your home \u2013 I\u2019ll bet you\u2019ll find one item that wasn\u2019t available in supermarkets a year ago, in addition to one item that your parents put out on the table or kept in the cupboard when you were younger. (Jammy Dodgers, anyone?)<\/p>\n

Recipes and packaging aren\u2019t the only things that brands have changed; the FMCG sector is gradually dipping its toe in the social media waters.<\/p>\n

According to Headstream\u2019s Social Brands 100<\/a>\u00a0just 11 FMCG brands made it in to the top 100. The ever-popular Innocent clinched the No.1 spot for the sector, and ranked No.6 in the top 100.
\nHeadstream reported that, \u201cAlthough food and drink FMCG brands tend to score above average on customer support metrics, they really stand out on engagement rates, with food, drink and alcohol brands achieving above average scores on Twitter and Facebook.\u201d<\/p>\n

We take a look at some of our favourite FMCG brands on social media<\/a>, and see what they\u2019re doing well and how they\u2019re doing it.<\/p>\n

Coca-Cola talks to you as though you\u2019ve been best friends for years <\/b><\/h4>\n

For the past three months, Coca-Cola has come on top as the FMCG brand according to the size of its community.
\n\"Coca-Cola
\nWith 76 million dedicated fans on Facebook, with an additional 2.1 million on Twitter and 85,000 on Instagram, Coca Cola is a great example of how to produce through-the-line campaigns.
\nI daresay we\u2019ve seen Coca-Cola bottles on our Facebook timeline, Twitter dashboard, and Instagram feed. \u00a0I\u2019m sure I\u2019m not alone in envying the 150 names that were picked to adorn a Coca-Cola bottle, or who felt like they were missing out from using #shareacoke.<\/p>\n

The 2013 Cannes Lions dubbed the company\u2019s latest \u2018Share a Coke\u2019 initiative \u201cthe most successful campaign in decades\u201d, and it\u2019s no wonder why. Apart from a 2.75% sales increase in the UK alone, the campaign emphasises the longevity of the brand, the accessibility of the product and the underlying message that most people have shared a Coca-Cola with a loved one.<\/p>\n

Coca-Cola\u2019s message is clear and simple, friendly and laidback; its community is interactive, international and positive. Coca-Cola is careful not to place emphasis on where <\/i>you\u2019re enjoying your drink, but who<\/i> you\u2019re sharing your drink with. This allows the community to interact with their posts, regardless of their whereabouts.<\/p>\n

\"Coca-Cola
\nUsers are valued on Coca-Cola\u2019s page, the brand\u2019s content places emphasis on needing your<\/i> help, your<\/i> opinion, and your<\/i> involvement. It does this without sounding desperate or forced.<\/p>\n

\n

This could be the perfect Santa picture! @CocaCola<\/a> #ShareACoke<\/a> pic.twitter.com\/Ny1KfbilOm<\/a><\/p>\n

\u2014 Regina Stewart (@RAS331) December 2, 2017<\/a><\/p>\n<\/blockquote>\n