{"id":3148,"date":"2014-01-23T14:54:36","date_gmt":"2014-01-23T14:54:36","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3148"},"modified":"2023-08-17T17:53:20","modified_gmt":"2023-08-17T16:53:20","slug":"social-media-fast-facts-central-eastern-europe","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/social-media-fast-facts-central-eastern-europe","title":{"rendered":"Social Media Fast Facts: Central and Eastern Europe"},"content":{"rendered":"<p>Welcome to part two of our &#8216;Fast facts&#8217; series, where we\u2019ll be taking a look at social networks, local influencers and popular brands around the world. In part one, we looked at <a title=\"Social media fast facts: Western Europe\" href=\"https:\/\/thesocialelement.agency\/social-media-fast-facts-western-europe\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media in Western Europe<\/a>; this month we put Central and Eastern Europe, including Russia, under our social media spotlight.<\/p>\n<h4><b>Social networks: what\u2019s popular in Eastern Europe and Russia?<\/b><\/h4>\n<p>Emarketer predicts that the community of <a title=\"Emarketer article about social network users in Central and Eastern Europe\" href=\"http:\/\/www.emarketer.com\/Article\/Social-Networking-Reaches-Nearly-One-Four-Around-World\/1009976\" target=\"_blank\" rel=\"noopener noreferrer\">social network users<\/a> in Central and Eastern Europe (including Russia) will reach more than 223 million by 2017. This equates to almost 52% of local internet users.<br \/>\nBy the end of 2012, Russia had the fifth largest <a title=\"Data on Russian social media network use\" href=\"http:\/\/www.rustele.com\/news-and-events\/russian-workforce-stuck-on-social-networks.html\" target=\"_blank\" rel=\"noopener noreferrer\">social media audience<\/a> (approaching 52 million), and 45% of the Russian population are predicted to be active on social networks by 2014.<br \/>\nWhile the big five social networks (Facebook, Twitter, Google+, YouTube and LinkedIn) are dominant players in the region, there are local social networks that are considered strong rivals for the local audience.<\/p>\n<h4><b>Facebook and its local language competitors <\/b><\/h4>\n<ul>\n<li>The number of Facebook users in Central and Eastern Europe (including Russia) is <a title=\"Emarketer article about emerging social media markets\" href=\"http:\/\/www.emarketer.com\/Article\/Emerging-Markets-Drive-Facebook-User-Growth\/1009875\" target=\"_blank\" rel=\"noopener noreferrer\">predicted<\/a> to top 122 million in 2014, and rise to 166.4 million by 2017 (with Russian users making up 49 million of that total). Only 1.7% of Facebook\u2019s users <a title=\"Article about Facebook use in Russia\" href=\"http:\/\/www.alexa.com\/siteinfo\/facebook.com\" target=\"_blank\" rel=\"noopener noreferrer\">log in from Russia<\/a>, and according to ComScore, Russian visits to Facebook <a title=\"Vkontakte and Facebook use in Russia\" href=\"http:\/\/www.russiansearchtips.com\/2013\/09\/vkontakte-growing-facebook-loosing-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">dropped 18%<\/a> between June 2013-June 2013.<\/li>\n<li><img decoding=\"async\" class=\" wp-image-3377 alignright\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/1200px-VK.com-logo.svg_.png\" alt=\"Russian social media network V Kontakte (VK) \" width=\"68\" height=\"68\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/1200px-VK.com-logo.svg_.png 150w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/1200px-VK.com-logo.svg_-20x20.png 20w\" sizes=\"(max-width: 68px) 100vw, 68px\" \/>Russia has a home-grown version of Facebook with <a title=\"Russian social media networks\" href=\"https:\/\/vk.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\">80 million<\/a> users (<a title=\"Social Bakers article on Facebook use in Russia\" href=\"http:\/\/www.socialbakers.com\/blog\/1914-announcing-socialbakers-analytics-for-the-russian-social-media-platform-vk\" target=\"_blank\" rel=\"noopener noreferrer\">50 million daily active users<\/a>). <b>VKontakte<\/b> (VK) originated as a <a title=\"Guardian article on Russian social media network Vkontake \" href=\"http:\/\/www.theguardian.com\/world\/shortcuts\/2013\/aug\/02\/vk-russian-facebook-edward-snowden-nsa\" target=\"_blank\" rel=\"noopener noreferrer\">student-based network<\/a>, and grew from there (much like Facebook). Almost <a title=\"User profile of Russian social media network V Kontakte\" href=\"http:\/\/www.alexa.com\/siteinfo\/vkontakte.ru\" target=\"_blank\" rel=\"noopener noreferrer\">70% of its users<\/a> are from Russia, with around 10% visiting from the Ukraine and 3.5% from Belarus. ComScore recorded a <a title=\"Article about V Kontatke use in Russia\" href=\"http:\/\/www.russiansearchtips.com\/2013\/09\/vkontakte-growing-facebook-loosing-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">22% increase<\/a> in Russian visitors to VK.ru in June 2013-June 2013.<\/li>\n<li style=\"text-align: left\">Russia\u2019s second most popular network is <b>Odnoklassniki <\/b>(Russian for classmates), and is, as the name suggests, a site focused on renewing old <a title=\"Moscow Times article on Russian social media network Odnoklassniki\" href=\"https:\/\/www.crunchbase.com\/organization\/odnoklassniki\" target=\"_blank\" rel=\"noopener noreferrer\">friendships<\/a>. It has more than <a title=\"Odnoklassniki use\" href=\"http:\/\/www.digitalintheround.com\/odnoklassniki-users-features-communities\/\" target=\"_blank\" rel=\"noopener noreferrer\">65 million<\/a> users, more than 63% of who <a title=\"Alexa article on Odnoklassniki use\" href=\"http:\/\/www.alexa.com\/siteinfo\/odnoklassniki.ru\" target=\"_blank\" rel=\"noopener noreferrer\">visit from Russia<\/a>. Over 7% visit from the Ukraine and almost 3% from Belarus.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4><b>Twitter<\/b><\/h4>\n<p>Twitter use is growing in Russia. It increased by 33.41% between Q2 2012 and Q1 2013. At the end of 2012, 7% of Polish internet users also used Twitter (while 21% of Russian internet users were on Twitter).<\/p>\n<h4><b>YouTube<\/b><\/h4>\n<p>Almost <a title=\"Alexa article on YouTube use in Russia\" href=\"http:\/\/www.alexa.com\/siteinfo\/youtube.com\" target=\"_blank\" rel=\"noopener noreferrer\">4% of YouTube<\/a> visits originate in Russia, 1.4% Poland and under one per cent for other East European countries such as the Ukraine and Romania.<\/p>\n<h4><b>Google+<\/b><\/h4>\n<p>There are more than 873,000 Google+ users in Eastern Europe. The largest percentage of users is from Russia (22%), with 12% from Hungary and 10% from Romania. Kosovo has the lowest numbers of users in Eastern Europe.<\/p>\n<h4><b>LinkedIn<\/b><\/h4>\n<p>LinkedIn is currently available in four <a title=\"LinkedIn use in Eastern Europe\" href=\"http:\/\/press.linkedin.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\">East European languages<\/a>: Czech, Polish, Romanian and Russian. It has around 1.5 million users in Russia.<\/p>\n<h4><b>Eastern Europe\u2019s influencers: brands, celebrities &amp; sports stars<\/b><\/h4>\n<p>In the majority of cases, the most popular pages and profiles focus on local issues, businesses or celebrities. There are however, some exceptions. Take Facebook: the <a title=\"Simpsons Facebook page is most liked page in Czech Republic\" href=\"http:\/\/www.socialbakers.com\/facebook-pages\/29534858696-the-simpsons\/in-czech-republic\" target=\"_blank\" rel=\"noopener noreferrer\">most \u2018liked\u2019 page<\/a> in the Czech Republic is the global <a href=\"https:\/\/www.facebook.com\/TheSimpsons\">Simpsons page<\/a>, which has more than 68 million fans.\u00a0 The <a title=\"Facebook page for Every Phone in Romania\" href=\"https:\/\/www.facebook.com\/f4ep\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook page for Every Phone<\/a> is the most \u2018liked\u2019 in Romania and Serbia (349 million fans). The Texas Holdem Poker Facebook page is the <a title=\"Texas Holdem Poker Facebook page is most liked page in Croatia\" href=\"http:\/\/www.socialbakers.com\/facebook-pages\/56531631380-texas-holdem-poker\" target=\"_blank\" rel=\"noopener noreferrer\">most \u2018liked\u2019<\/a> Facebook page in Croatia, Bosnia and Herzegovina, Albania and Macedonia (69 million fans).<br \/>\n<img decoding=\"async\" class=\"size-full wp-image-3381 alignright\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Ukrainiain-beer-brand-Chernihivske.jpg\" alt=\"\" width=\"200\" height=\"125\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Ukrainiain-beer-brand-Chernihivske.jpg 200w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Ukrainiain-beer-brand-Chernihivske-20x13.jpg 20w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><br \/>\nMost Eastern European nations prefer local pages on Facebook. The most \u2018liked\u2019 Facebook page in the Ukraine is <a title=\"Most liked Facebook page in Ukraine is local beer brand\" href=\"http:\/\/www.socialbakers.com\/facebook-pages\/124088517631100\" target=\"_blank\" rel=\"noopener noreferrer\">Ukrainian beer brand<\/a> \u0427\u0435\u0440\u043d\u0456\u0433\u0456\u0432\u0441\u044c\u043a\u0435, which has more than 179,000 local fans. In Belarus, dating app <a title=\"Topface Facebook page in Belarus\" href=\"https:\/\/www.facebook.com\/pages\/Topface\/337376886303084\" target=\"_blank\" rel=\"noopener noreferrer\">Topface<\/a> is the most \u2018liked\u2019 with more than <a title=\"Social Bakers article on Facebook use in Belarus\" href=\"http:\/\/www.socialbakers.com\/facebook-pages\/337376886303084-topface\/last-month\" target=\"_blank\" rel=\"noopener noreferrer\">309,000 local fans<\/a>.<br \/>\nLocal music industry figures are the most followed on Twitter in <a title=\"Social Bakers article on Twitter influencers in The Ukraine\" href=\"http:\/\/www.socialbakers.com\/twitter\/verabrezhneva\" target=\"_blank\" rel=\"noopener noreferrer\">The Ukraine<\/a>, Slovenia, Romania, Latvia and Estonia. National footballers have the most followed accounts in <a title=\"Social Bakers article on Twitter influencers in Montenegro\" href=\"http:\/\/www.socialbakers.com\/twitter\/mirkovucinic\">Montenegro<\/a>, Croatia and the Czech Republic, while tennis pros have the most followed accounts in <a title=\"Social Bakers article on Twitter influencers in Serbia\" href=\"http:\/\/www.socialbakers.com\/twitter\/djokernole\" target=\"_blank\" rel=\"noopener noreferrer\">Serbia<\/a> and Belarus. Politicians are the most followed in <a title=\"Social Bakers article on Twitter influencers in Russia\" href=\"http:\/\/www.socialbakers.com\/twitter\/tomasujfa\" target=\"_blank\" rel=\"noopener noreferrer\">Russia<\/a> and Albania, while models run the most popular Twitter accounts in <a title=\"Social Bakers article on Twitter influencers in Hungary\" href=\"http:\/\/www.socialbakers.com\/twitter\/barbarapalvin\" target=\"_blank\" rel=\"noopener noreferrer\">Hungary<\/a>, Slovakia and Poland.<br \/>\nThe most popular YouTube channels in<a title=\"Social Bakers article on YouTube use in the Ukraine\" href=\"https:\/\/www.socialbakers.com\/statistics\/youtube\/channels\/detail\/UCi9vAi9cgLd0p6QFasW9d7g\" target=\"_blank\" rel=\"noopener noreferrer\"> The Ukraine<\/a>, Poland, Slovakia, Hungary, Romania and Croatia focus on the national musicians, or the local music scene. News channels are the most popular in <a title=\"Social Bakers article on YouTube use in Latvia\" href=\"https:\/\/www.socialbakers.com\/statistics\/youtube\/channels\/detail\/UCOSAAyJoybqsY5sZ76BaqFA-ltvpanorama\" target=\"_blank\" rel=\"noopener noreferrer\">Latvia<\/a>, Moldova, Slovenia, Bosnia and Herzegovina and Montenegro.<br \/>\nGoogle Plus has more than 972,000 users across Eastern Europe. The larger nations are the most represented Russia (19% of the total) and Poland (16%). Businesses and freelancers are the most followed pages in most of Eastern Europe (Russia, Hungary, Romania, Slovenia, Bosnia Herzegovina, Bulgaria, Estonia and Serbia).<\/p>\n<h4><b>Language and cultural fast facts <\/b><\/h4>\n<p><strong><img decoding=\"async\" class=\" wp-image-3382 alignright\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Russian-Samovar.jpg\" alt=\"\" width=\"89\" height=\"127\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Russian-Samovar.jpg 150w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Russian-Samovar-20x29.jpg 20w\" sizes=\"(max-width: 89px) 100vw, 89px\" \/>Russia:<\/strong> Samovars (traditional devices used to boil water for tea) and tea-drinking are an indispensable part of Russian culture. In modern Russia, samovars are rarely used to make tea; however, many families place samovars in the centre of the table during holiday celebrations. This is both a tribute to their ancestors and a ceremony that embodies warm-hearted hospitality. The word samovar in Russian is derived from &#8216;\u0441\u0430\u043c&#8217; meaning self and &#8216;\u0432\u0430\u0440\u0438\u0442\u044c&#8217; meaning to boil. The name can be loosely translated into English as &#8216;self-boiler&#8217;.<br \/>\n<strong>The Ukraine:<\/strong> the country is home to the first university in Eastern Europe, founded in 1576 by Prince Vasyl-Kostiantyn of Ostroh.<b> <\/b>The National University of Ostroh Academy is the successor of Ostroh Slavic, Greek and Latin Academy, the first higher educational establishment of the Eastern Slavs.<br \/>\n<strong>Estonia:<\/strong> singing is a very Estonian activity and the Estonians are known to have sung their way to freedom during the Singing Revolution of 1989-1991.<br \/>\n<strong>Latvia: <\/strong>folk songs are among Latvia&#8217;s national treasures. The Latvian folk song (&#8216;<i>daina&#8217;<\/i>) is one of the distinguishing features of Latvian culture. There are three essential elements of these folk songs: tradition, literature and symbolism. The <i>daina<\/i> is a form of oral art and has shaped Latvia\u2019s national identity for the past two centuries.<br \/>\n<strong>Czech Republic:<\/strong> Christmas time in Czech Republic doesn\u2019t equate to roast turkey or goose. \u00a0Instead, the Czechs celebrate with a Christmas carp!<br \/>\n<strong><img decoding=\"async\" class=\"wp-image-3383 size-full alignright\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Poland-map-e1514408507481.jpeg\" alt=\"Map of Poland\" width=\"158\" height=\"80\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Poland-map-e1514408507481.jpeg 158w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Poland-map-e1514408507481-20x9.jpeg 20w\" sizes=\"(max-width: 158px) 100vw, 158px\" \/>Poland:<\/strong> in Polish, people talk to each other in the third person, unless they are close, as a sign of respect. \u00a0If you walk into a shop in Poland, you\u2019d say the equivalent of: \u201cGood day, does Sir\/Madam know where I could buy soup?\u201d<br \/>\n<strong>Slovakia:<\/strong> only give flowers in odd numbers (except 13, which is unlucky) and avoid giving chrysanthemums or calla lilies. And avoid tying flowers with a purple ribbon, unless you are going to a funeral.<br \/>\n<strong>Hungary:<\/strong> if you are out for a beer with friends in Hungary, it&#8217;s best not to clink glasses when making a toast.\u00a0 This custom dates back to the country&#8217;s 1849 war with Austria,\u00a0 and it can still raise eyebrows as an unlucky thing to do.<br \/>\n<strong>Romania:<\/strong> if you ever give flowers to a Romanian, make sure you give an odd number because even numbers are reserved for funerals.<br \/>\n<strong>Slovenia:<\/strong> Although just 2 million strong, Slovenia is home to 32 different dialects. \u00a0So learning the standard language doesn&#8217;t always prepare you for conversation in the country.\u00a0 Slovenian is also a minority language in Italy.<br \/>\n<strong>Croatia:<\/strong> The Croatian language has looked to its roots for creating new words, so whereas the country&#8217;s Serbian neighbours use the French word for aeroplane &#8216;avion&#8217;, Croats use &#8216;zrakoplov&#8217;.\u00a0 Modern Croatians also look to the English language, so we get &#8216;frend&#8217; (friend), or &#8216;frendica&#8217; for a female friend.<br \/>\n<strong>Bosnia and Herzegovina:<\/strong> Bosnian hit comedy TV show,\u00a0<em> Lud, zbunjen, normalan<\/em> (The crazy, the confused, and the normal one) has also made it big in neighbouring countries.\u00a0 It deals with several taboo topics and has occasionally courted controversy.\u00a0 Bosnians are affectionately renowned in the region for their hospitality and good humour.<br \/>\n<strong>Albania:<\/strong> Albania is home to over 700,000 bunkers which were built under Communism. \u00a0Most are abandoned, but some have been converted into living spaces and cafes.<br \/>\n<strong>Bulgaria:<\/strong> in conversation, Bulgarians may be shaking their head, but they actually mean &#8216;yes&#8217; when they do so, not &#8216;no, as in many European countries.<br \/>\n<strong>Serbia:<\/strong> As well as Serbian, several other languages have official status in the country. These include Hungarian, Romanian, Slovak, Russian, and in Northern Serbia, even Croatian.<br \/>\n<strong>Macedonia:<\/strong> When you see a new baby, don\u2019t tell the proud parents how beautiful their baby is.\u00a0 It&#8217;s bad luck.\u00a0 Instead, make a noise like you\u2019re spitting to ward off evil spirits and say, \u201cMy hens poop on him or her\u201d.<\/p>\n<h4><b>A quick history of Eastern Europe<\/b><\/h4>\n<p><b>Former members of the USSR: <\/b>seven Eastern European nations are former members of the USSR. Apart from Russia and Moldova, the other five nations all have their own national language in addition to Russian. Belarus, Estonia, Latvia and Lithuania were all part of the Russian Empire prior to becoming part of the USSR. In 1922, the Ukraine became the founding state of the USSR. All nations achieved independence between 1988 and 1992.<br \/>\n<b>Nations formerly part of Yugoslavia: <\/b>formed after the Treaty of Versailles in 1918, Yugoslavia was born from a desire to unite all South Slavic people. Parts of the region were part of the Ottoman Empire, others the Austro-Hungarian Empire. The dissolution of these Empires after the First World War, allowed the formation of a new Slavic Kingdom (which later became a Republic).<br \/>\nCroatia and Macedonia gained independence in 1991; Bosnia and Herzegovina and Slovenia the following year. Yugoslavia was renamed Serbia and Montenegro in 2003, and split into separate nations in 2006, shortly after Kosovo declared independence from Serbia.<br \/>\n<b>Czech Republic: <\/b>Slovakia had been part of the Moravian Empire, and then the Kingdom of Hungary before the formation of Czechoslovakia in 1918. The peaceful separation of Czechoslovakia into Slovakia and the Czech Republic happened in 1993. Their cultural and linguistic heritage was different enough for both countries to establish themselves as separate nations with little difficulty.<br \/>\n<b>Other Former Eastern Block countries:<\/b> Albania, Bulgaria, Poland, Romania and Hungary each have diverse cultural and linguistic heritages. All five nations formerly allied themselves with (or were occupied by) the USSR and elected communist governments, but retained their own languages and traditions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to part two of our &#8216;Fast facts&#8217; series, where we\u2019ll be taking a look at social networks, local influencers and popular brands around the world. In part one, we looked at social media in Western Europe; this month we put Central and Eastern Europe, including Russia, under our social media spotlight. Social networks: what\u2019s&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[290,35,36,38,31,32],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2014\/01\/Prague.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"psb1r44RMa\"><a href=\"https:\/\/thesocialelement.agency\/social-media-fast-facts-central-eastern-europe\">Social Media Fast Facts: Central and Eastern Europe<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/social-media-fast-facts-central-eastern-europe\/embed#?secret=psb1r44RMa\" width=\"500\" height=\"350\" title=\"&#8220;Social Media Fast Facts: Central and Eastern Europe&#8221; &#8212; The Social Element\" data-secret=\"psb1r44RMa\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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