{"id":3167,"date":"2013-11-06T19:28:11","date_gmt":"2013-11-06T19:28:11","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3167"},"modified":"2020-10-21T11:37:56","modified_gmt":"2020-10-21T11:37:56","slug":"create-social-media-buzz-new-product","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/create-social-media-buzz-new-product","title":{"rendered":"How to Create Social Media Buzz for Your New Product"},"content":{"rendered":"<style type=\"text\/css\"><!-- P { margin-bottom: 0.21cm; }A:link { color: rgb(0, 0, 128); text-decoration: underline; } -->Once you have a product<br \/>--><\/style>\n<p>As part of my &#8216;Using social media to support your product lifecycle&#8217; series,\u00a0I look at how to create social media buzz and word of mouth marketing to attract potential customers.<br \/>\nHere&#8217;s some helpful hints about how to pique that all-important consumer interest.<br \/>\n&nbsp;<\/p>\n<h4>Use visually-led social media to post teasers<\/h4>\n<p>People are readily drawn into content by visuals. One <a title=\"Gestalt blog post\" href=\"http:\/\/dontpanic-marci.blogspot.co.uk\/2010\/11\/gestalt-psychology.html\" target=\"_blank\" rel=\"noopener noreferrer\">school of thought<\/a> explores the psychology behind imagery. For example, <a title=\"Wikipedia\" href=\"http:\/\/think.psy.muohio.edu\/home\/WolfePublications\/WolfeFuzzyTraceTheory2005.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Fuzzy-trace theory<\/a> is used in <a title=\"MaCDonalds ad on blog article\" href=\"http:\/\/emiblanco26.blogspot.co.uk\/2012\/09\/gestalt-developed-in-pre-world-world-ii.html\" target=\"_blank\" rel=\"noopener noreferrer\">advertising imagery and logos<\/a>.<br \/>\nFor your new product or service, try photos of corners, edges or out of focus shots. They&#8217;re great for social sharing and offer intrigue without a complete reveal. Or use colour schemes and fonts already familiar to your brand to resonate with your existing customer base.<br \/>\n&nbsp;<\/p>\n<h4>Get social media buzz started on comments sections<\/h4>\n<p>Sony&#8217;s cryptic tweet trailing a new game this summer generated over <a title=\"IGN article\" href=\"http:\/\/uk.ign.com\/articles\/2013\/07\/10\/sony-tweets-mysterious-teaser-image\" target=\"_blank\" rel=\"noopener noreferrer\">7,000 comments on the IGN website<\/a> alone. Many people identified the new game based on just the two images. Teasers like this are a almost a pre-requisite for video games marketing.<\/p>\n<blockquote class=\"twitter-tweet\"><p><a href=\"http:\/\/t.co\/smdgf1vMAu\">pic.twitter.com\/smdgf1vMAu<\/a><br \/>\n\u2014 PlayStation (@PlayStation) <a href=\"https:\/\/twitter.com\/PlayStation\/statuses\/354624056777125889\">July 9, 2013<\/a><\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\"><\/script><br \/>\nOnline retailer Amazon also has serious form in reviews. And with subliminal imagery spawning a <a title=\"Toaster on Amazon website\" href=\"http:\/\/www.amazon.com\/Burnt-Impressions-The-Jesus-Toaster\/dp\/B0042QRYO8\" target=\"_blank\" rel=\"noopener noreferrer\">pop culture phenomena<\/a> of its own, just one eye-catching comment can drive traffic to your product. Who knows maybe you&#8217;ll join <a title=\"Wikipedia article on Monkey Tree\" href=\"http:\/\/en.wikipedia.org\/wiki\/Monkey_tree_phenomenon\" target=\"_blank\" rel=\"noopener noreferrer\">monkey deities<\/a>, <a title=\"BBC article\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/4034787.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Virgin Mary toast<\/a> or the <a title=\"Wikipedia article\" href=\"http:\/\/en.wikipedia.org\/wiki\/Cone_Nebula\" target=\"_blank\" rel=\"noopener noreferrer\">Jesus Nebula<\/a>, in a whole new internet meme.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3408 size-full\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2013\/11\/funny-amazon-reviews-.jpg\" alt=\"Funny reviews on Amazon\" width=\"700\" height=\"944\" srcset=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2013\/11\/funny-amazon-reviews-.jpg 700w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2013\/11\/funny-amazon-reviews--640x863.jpg 640w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2013\/11\/funny-amazon-reviews--320x432.jpg 320w, https:\/\/thesocialelement.agency\/wp-content\/uploads\/2013\/11\/funny-amazon-reviews--20x27.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4>Start a conversation around the product<\/h4>\n<p>For a targeted approach to social media buzz find LinkedIn or Facebook groups associated with your product. I use the &#8216;three Is&#8217; approach: industry, interest or implication.<\/p>\n<blockquote><p><em>For a targeted approach to social media buzz, use the &#8216;three Is&#8217; approach: industry, interest or implication.<\/em><\/p><\/blockquote>\n<p>Encourage people&#8217;s opinions, start off a topic that people will discuss. Then feed in information about your product. It&#8217;s as easy as just posing a question or responding to a debate.<br \/>\n&nbsp;<\/p>\n<h4>Run a competition, start a poll<\/h4>\n<p>A good way to get social media buzz going is to run a competition and offer a free product to the winner. There are a variety of types from basic sweepstakes to photo and video contests.<br \/>\nFacebook drastically <a title=\"Social Media Today article\" href=\"https:\/\/www.facebook.com\/page_guidelines.php\" target=\"_blank\" rel=\"noopener noreferrer\">changed its rules for contests<\/a> on branded pages recently. And that&#8217;s opened things up a lot more. Here&#8217;s a great <a title=\"Social Media Examiner article\" href=\"http:\/\/www.socialmediaexaminer.com\/how-to-run-a-successful-social-media-contest\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide on how to run a successful social media contest<\/a> including the types of contests and how they vary.<br \/>\nAs of June 2013 general polls are <a title=\"LinkedIn Help section\" href=\"http:\/\/help.linkedin.com\/app\/answers\/detail\/a_id\/1176\/kw\/polls\" target=\"_blank\" rel=\"noopener noreferrer\">no longer supported on LinkedIn.<\/a> But you&#8217;ll benefit from the increased focus and targeting in <a title=\"LinkedIn Help section\" href=\"http:\/\/help.linkedin.com\/app\/answers\/detail\/a_id\/28271\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Groups polls<\/a>. You want an audience warm to your concept. Look for the &#8216;three Is&#8217; again: industry, interest, implication.<br \/>\n&nbsp;<\/p>\n<h4>Create a new hashtag specific to your offering<\/h4>\n<p>Add context to your conversations by including a hashtag created for your new product. Be sure to use that hashtag in your promotions and content where relevant. It&#8217;s what binds atomised content together when creating social media buzz.<br \/>\nAlso, make sure you&#8217;re not choosing a hashtag that has previously been used. Or might be used in the future. I once announced a new &#8216;Comment On This Article&#8217; feature on the hashtag #COTA. I later found out an Italian politician named Roberto Cota was using it for a debate on Twitter. Doh!<br \/>\nNext in this product lifecycle blog I&#8217;ll be talking about how to build brand advocates on social media, to help drive anticipation around your launch to give it that wow factor!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of my &#8216;Using social media to support your product lifecycle&#8217; series,\u00a0I look at how to create social media buzz and word of mouth marketing to attract potential customers. Here&#8217;s some helpful hints about how to pique that all-important consumer interest. &nbsp; Use visually-led social media to post teasers People are readily drawn into&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[24],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2013\/11\/Social-media-buzz.jpeg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"6vvKGgNass\"><a href=\"https:\/\/thesocialelement.agency\/create-social-media-buzz-new-product\">How to Create Social Media Buzz for Your New Product<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/create-social-media-buzz-new-product\/embed#?secret=6vvKGgNass\" width=\"500\" height=\"350\" title=\"&#8220;How to Create Social Media Buzz for Your New Product&#8221; &#8212; The Social Element\" data-secret=\"6vvKGgNass\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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