{"id":3276,"date":"2017-12-13T21:55:20","date_gmt":"2017-12-13T21:55:20","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3276"},"modified":"2023-10-01T21:44:26","modified_gmt":"2023-10-01T20:44:26","slug":"four-reasons-why-facebook-new-ad-transparency-option-will-be-good-for-business","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/four-reasons-why-facebook-new-ad-transparency-option-will-be-good-for-business","title":{"rendered":"Four Reasons Why Facebook’s New Ad Transparency Option Will Be Good for Business"},"content":{"rendered":"

\u201cWe\u2019re going to make advertising more transparent, and not just for political ads. Starting next month, people will be able to click \u201cView Ads\u201d on a Page and view ads a Page is running on Facebook, Instagram and Messenger \u2014 whether or not the person viewing is in the intended target audience for the ad. All Pages will be part of this effort, and we will require that all ads be associated with a Page as part of the ad creation process. We will start this test in Canada and roll it out to the US by this summer, ahead of the US midterm elections in November, as well as broadly to all other countries around the same time.\u201d\u00a0<\/span><\/em>–\u00a0Rob Goldman, VP of Ads<\/em><\/a><\/p>\n

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So, Facebook announces new advertising transparency options and as a marketer, you are already panicking? No need to be worried, this is actually good news for your brands, and I\u2019ll tell you why.<\/span><\/p>\n

Dark posts were a valid option for targeted adverts, if you wanted to specify who could see your ads. It was a complicated job segmenting different target groups based on geography, interest, job title, etc. and you would not have 100 percent assurance you were reaching the final purchaser. <\/span><\/p>\n

Whether you are representing a fashion, automotive<\/a> or FMCG<\/a> brand, your Facebook page will now have a tab where all your ads are shown. <\/span><\/p>\n

As we know, it is hard for brands to fight through the noise and get its message seen by as many of its audience as possible. Getting as many eyeballs as possible to see your ad is impossible as everyone is fighting for the same space and audience. <\/span><\/p>\n

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The Good News<\/h2>\n

Therefore, Facebook has realised this challenge and is rolling out its transparency ads option, which I believe will be more advantageous for brands. <\/span><\/p>\n

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  1. Brands will have access<\/strong> to the full campaign lists and types of campaigns your competitors are running. Marketers will see why they have more success than other brands and be able to focus more effort on a more intelligent marketing approach. You may not be at the same level, however, you will improve in current areas of weakness<\/span><\/li>\n
  2. No more struggling<\/strong> for a target audience, missing reach and wasting energy. Your ads will be seen by everyone who is interested! Previously, if a dark post was visible to a target audience, you now know, for a fact, whoever is going to open that tab on your page is there for the right reason. They like your product; they want to know which type of deals you are offering them so they can choose to buy your product. Easy, fast and straight to the point<\/span><\/li>\n
  3. What about saving money?<\/strong> Or using budget wiser and more efficiently? Yes, that\u2019s right. Previously, brands were spreading their budgets \u00a0on multiple dark posts in an attempt to test how the campaign would go. Now there is no need for that; you can invest that money and have better ads with high-quality assets<\/span><\/li>\n
  4. Higher quality traffic<\/strong> and reach on your Facebook page.<\/span><\/li>\n<\/ol>\n

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    More Good News<\/h2>\n

    Users will have the whole Facebook page to rant about your product but won\u2019t waste time to check your ads and mess up your ad post. What they want right now is not knowing which offer you are rolling out, they want to complain to \u00a0you and have you resolve the issue immediately..<\/span><\/p>\n

    The result will have two benefits: <\/span><\/p>\n