{"id":3434,"date":"2018-01-11T14:29:40","date_gmt":"2018-01-11T14:29:40","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3434"},"modified":"2022-04-13T16:10:14","modified_gmt":"2022-04-13T15:10:14","slug":"6-key-components-of-successful-ugc-campaigns","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/6-key-components-of-successful-ugc-campaigns","title":{"rendered":"6 Key Components of Successful UGC Campaigns"},"content":{"rendered":"

User-generated content (UGC) campaigns need extensive thought and planning to protect the brand\u2019s reputation while providing a fun, creative and rewarding experience for fans.<\/span>
\nThere\u2019s no shortage of brands that have experienced the speed with which UGC campaign can be hijacked \u2013 whether due to poor planning (such as the gloriously misjudged <\/span>#McDStories<\/span><\/a> from 2012), poor timing, or lack of awareness of the brand\u2019s true public perception. When these campaigns go wrong, they can do serious damage to a brand\u2019s reputation.<\/span>
\nRecent cases such as the <\/span>Walker\u2019s Crisps<\/span><\/a> and <\/span>National Lottery Social Media campaigns<\/span><\/a> prove just how vulnerable your brand\u2019s reputation can be without the proper safety strategies in place. <\/span><\/p>\n

What are the key components of successful UGC campaigns?<\/b><\/h3>\n
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  1. <\/b> Ask the experts<\/b>. Consult<\/span> with your social media experts for their knowledge and input. \u00a0If you don\u2019t have a group of social media experts, enlist a reputable firm to help guide you.<\/span><\/li>\n
  2. Ask the trusted outsider.<\/b> Sometimes we\u2019re just too close to our work. The team that comes up with a brilliant idea doesn\u2019t always have the distance from it to see the possible pitfalls. See what other people think of the idea before making the campaign public.<\/span><\/li>\n
  3. Get legal advice.<\/b> Discuss the campaign with your legal team. Protect both the campaign and the brand with the correct terms and conditions.<\/span><\/li>\n
  4. Establish your social media strategy<\/b>. Ensure your Social Media strategy is ready before launch. The strategy should include an examination and understanding of what could go awry and build a backup plan just in case.<\/span><\/li>\n
  5. Build your team of specialists.<\/b> Have a skilled moderation and\/or engagement team in place, and, when possible, pre-moderate user-generated content. \u00a0Having a team that can address any potential problems in real time keeps any possible issues from spiralling out of the brand\u2019s control. <\/span><\/li>\n
  6. Keep control.<\/b> Maintain control by using your site, or a custom designed platform. \u00a0Safeguards and filters can often be pre-set and can help keep you in control.<\/span><\/li>\n<\/ol>\n

    What do successful UGC campaigns look like?<\/b><\/h3>\n

    Successful UGC campaigns are based on a genuine collaborative relationship between brands and fans. They\u2019re based on shared values and a sense of community.<\/span>
    \nBuffer does this well on Instagram with <\/span>    #buffercommunity<\/span><\/a>. Buffer is a strong proponent of flexible working practices, and it designed a social media tool to help people manage their social accounts from anywhere at anytime.<\/span><\/p>\n

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    At times our own light goes out and is rekindled by a spark from another person. \u2800 Each of us has cause to think with deep gratitude of those who have lighted the flame within us. \u2800 -Albert Schweitzer\u2800 We\u2019re thankful for you, #BufferCommunity! \u2764\ufe0f\u2800 .\u2800 .\u2800 .\u2800 \u2728 ?:@ilhan1077<\/a><\/p>\n

    A post shared by Buffer<\/a> (@buffer) on