{"id":3565,"date":"2018-01-18T18:03:08","date_gmt":"2018-01-18T18:03:08","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3565"},"modified":"2020-10-21T09:59:36","modified_gmt":"2020-10-21T09:59:36","slug":"ad-communitys-reaction-facebooks-news-feed-algorithm-change","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change","title":{"rendered":"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change"},"content":{"rendered":"<p>Facebook recently announced a change to their News Feed algorithm, whereby posts from family and friends are prioritised over public (i.e. paid advertising) content. Adweek had reached out to our Chief Services Officer, Blaise Grimes-Viort, to share his insights and tips for brands in this new environment.<br \/>\n<em>&#8220;The days of organic reach are definitely over. Businesses already have to invest in ads on Facebook to get their content in front of their audiences. But there will be fewer opportunities to buy ads, so the prices will be higher.&#8221;<\/em><br \/>\n<em>&#8211; Blaise Grimes-Viort<\/em><br \/>\nThe landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do. To read the full article:\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/the-ad-communitys-reaction-to-facebooks-news-feed-algorithm-change\/\">The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook recently announced a change to their News Feed algorithm, whereby posts from family and friends are prioritised over public (i.e. paid advertising) content. Adweek had reached out to our Chief Services Officer, Blaise Grimes-Viort, to share his insights and tips for brands in this new environment. &#8220;The days of organic reach are definitely over.&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[35],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"tTNcDDCUnX\"><a href=\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\">The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\/embed#?secret=tTNcDDCUnX\" width=\"500\" height=\"350\" title=\"&#8220;The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change&#8221; &#8212; The Social Element\" data-secret=\"tTNcDDCUnX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change - The Social Element<\/title>\n<meta name=\"description\" content=\"The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change - The Social Element\" \/>\n<meta property=\"og:description\" content=\"The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\" \/>\n<meta property=\"og:site_name\" content=\"The Social Element\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-18T18:03:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T09:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Social Element\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Social Element\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\",\"url\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\",\"name\":\"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change - The Social Element\",\"isPartOf\":{\"@id\":\"https:\/\/thesocialelement.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg\",\"datePublished\":\"2018-01-18T18:03:08+00:00\",\"dateModified\":\"2020-10-21T09:59:36+00:00\",\"author\":{\"@id\":\"https:\/\/thesocialelement.agency\/#\/schema\/person\/2556de68264aa3a83c65da642d07138c\"},\"description\":\"The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do.\",\"breadcrumb\":{\"@id\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#primaryimage\",\"url\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg\",\"contentUrl\":\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg\",\"width\":640,\"height\":445},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesocialelement.agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesocialelement.agency\/#website\",\"url\":\"https:\/\/thesocialelement.agency\/\",\"name\":\"The Social Element\",\"description\":\"Creating genuine human connections for global brands on social media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesocialelement.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thesocialelement.agency\/#\/schema\/person\/2556de68264aa3a83c65da642d07138c\",\"name\":\"The Social Element\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thesocialelement.agency\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbbb68075fac5f5d6fe3fb27dc50d2cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbbb68075fac5f5d6fe3fb27dc50d2cc?s=96&d=mm&r=g\",\"caption\":\"The Social Element\"},\"url\":\"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change - The Social Element","description":"The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change","og_locale":"en_US","og_type":"article","og_title":"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change - The Social Element","og_description":"The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do.","og_url":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change","og_site_name":"The Social Element","article_published_time":"2018-01-18T18:03:08+00:00","article_modified_time":"2020-10-21T09:59:36+00:00","og_image":[{"width":640,"height":445,"url":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg","type":"image\/jpeg"}],"author":"The Social Element","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Social Element","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change","url":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change","name":"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change - The Social Element","isPartOf":{"@id":"https:\/\/thesocialelement.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#primaryimage"},"image":{"@id":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#primaryimage"},"thumbnailUrl":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg","datePublished":"2018-01-18T18:03:08+00:00","dateModified":"2020-10-21T09:59:36+00:00","author":{"@id":"https:\/\/thesocialelement.agency\/#\/schema\/person\/2556de68264aa3a83c65da642d07138c"},"description":"The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do.","breadcrumb":{"@id":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#primaryimage","url":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg","contentUrl":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/Facebook-News-Feed.jpeg","width":640,"height":445},{"@type":"BreadcrumbList","@id":"https:\/\/thesocialelement.agency\/ad-communitys-reaction-facebooks-news-feed-algorithm-change#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesocialelement.agency\/"},{"@type":"ListItem","position":2,"name":"The Ad Community\u2019s Reaction to Facebook\u2019s News Feed Algorithm Change"}]},{"@type":"WebSite","@id":"https:\/\/thesocialelement.agency\/#website","url":"https:\/\/thesocialelement.agency\/","name":"The Social Element","description":"Creating genuine human connections for global brands on social media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesocialelement.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thesocialelement.agency\/#\/schema\/person\/2556de68264aa3a83c65da642d07138c","name":"The Social Element","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thesocialelement.agency\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbbb68075fac5f5d6fe3fb27dc50d2cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbbb68075fac5f5d6fe3fb27dc50d2cc?s=96&d=mm&r=g","caption":"The Social Element"},"url":"https:\/\/thesocialelement.agency\/author\/the-social-element-2-2-2-2"}]}},"_links":{"self":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts\/3565"}],"collection":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/comments?post=3565"}],"version-history":[{"count":0,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/posts\/3565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/media\/3566"}],"wp:attachment":[{"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/media?parent=3565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/categories?post=3565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/tags?post=3565"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/thesocialelement.agency\/wp-json\/wp\/v2\/series?post=3565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}