{"id":3726,"date":"2018-02-12T10:30:47","date_gmt":"2018-02-12T10:30:47","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3726"},"modified":"2020-10-21T11:29:35","modified_gmt":"2020-10-21T11:29:35","slug":"valentines-day-content-make-it-emotional","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/valentines-day-content-make-it-emotional","title":{"rendered":"Valentine\u2019s Day Content: Make It Emotional"},"content":{"rendered":"

Content filled with emotion is typically shared more often than any other type of content and has the best chance at going viral. According to a study by the University of Indiana, there are six primary emotions that humans have including: Surprise, Joy, Sadness, Fear, Anger, Disgust.<\/span>
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Surprise and Joy<\/h3>\n

Brands should focus this Valentine\u2019s Day on entertaining audiences with real, heartfelt content that triggers readers to have an emotional reaction with the brand. Of course, for a romantic holiday such as Valentine\u2019s Day, it\u2019s common to stick to the first two emotions of Surprise and Joy.<\/span>
\nOne great example of a brand evoking these emotions with Valentine\u2019s Day content was the #WestJetLove Valentine\u2019s Day campaign (2015). The video created for this campaign received over 1.2 million views and detailed two couples\u2019 surprise proposals. Canadian airline WestJet flew two couples out to Barbados with the catch that the men had to propose when WestJet asked them. The results were a tear-jerking, beautiful video of two couples\u2019 love stories that tapped into a surprise and joy emotional reaction from viewers.<\/span>
\nAs a Valentine\u2019s Day campaign, #WestJetLove succeeded because it focused on the emotional connection with its customers. The ad does not focus on WestJet\u2019s services, instead the attention is on a genuine and tender love story that touches the hearts of its customers.<\/span>
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