{"id":3741,"date":"2018-02-12T14:51:01","date_gmt":"2018-02-12T14:51:01","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3741"},"modified":"2020-10-21T11:29:26","modified_gmt":"2020-10-21T11:29:26","slug":"focus-empathy-rapport-experiences-everything-else-worthless-mediapost","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/focus-empathy-rapport-experiences-everything-else-worthless-mediapost","title":{"rendered":"Focus on Empathy, Rapport, Experiences; Everything Else is Worthless &#8211; The Marketing Insider"},"content":{"rendered":"<p>Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Marketing Insider. &#8216;Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless&#8217; draws on her personal experience with brands and customer engagement. Customers actively seek out brands due to an emotional connection and she shares what that connection is.<br \/>\n<em>&#8220;In the world of\u00a0online\u00a0customer service, you don\u2019t need something bad to happen to you to build a connection with a company. In fact, any engagement is an opportunity for a meaningful conversation. Building rapport is something only a human can do. How can a brand build an emotional connection to a customer if their connection starts online? The answer is in real, timely communication from people who are invested in that experience.&#8221;<\/em><br \/>\n<strong>Read the piece here:<\/strong>\u00a0<a href=\"https:\/\/www.mediapost.com\/publications\/article\/314321\/focus-on-empathy-rapport-experiences-everything.html\">Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The Marketing Insider. &#8216;Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless&#8217; draws on her personal experience with brands and customer engagement. Customers actively seek out brands due to an emotional connection and she shares what that connection is. &#8220;In the&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[290,289,29],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/02\/MediaPost-logo-e1518447718219.png","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"KqpZfHQgkM\"><a href=\"https:\/\/thesocialelement.agency\/focus-empathy-rapport-experiences-everything-else-worthless-mediapost\">Focus on Empathy, Rapport, Experiences; Everything Else is Worthless &#8211; The Marketing Insider<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/focus-empathy-rapport-experiences-everything-else-worthless-mediapost\/embed#?secret=KqpZfHQgkM\" width=\"500\" height=\"350\" title=\"&#8220;Focus on Empathy, Rapport, Experiences; Everything Else is Worthless &#8211; The Marketing Insider&#8221; &#8212; The Social Element\" data-secret=\"KqpZfHQgkM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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