{"id":3750,"date":"2018-02-13T19:29:33","date_gmt":"2018-02-13T19:29:33","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=3750"},"modified":"2022-04-15T12:58:31","modified_gmt":"2022-04-15T11:58:31","slug":"do-people-engage-with-valentines-day-content","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/do-people-engage-with-valentines-day-content","title":{"rendered":"Do People Engage with Valentine's Day Content?"},"content":{"rendered":"

It\u2019s that time of year again. Candy hearts filled with chocolate, the cost of roses going through the roof, single people dreading the onslaught of heart emojis on their news feeds, and companies trying to navigate the social media waters of how to promote content around Valentine’s Day.<\/span>
\nWe took a look at last year to see what people were talking about, and where they were talking around this time of the year.<\/span><\/p>\n

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Valentine’s Day most popular hashtags<\/figcaption><\/figure>\n

Twitter expects these hashtags to trend for the holiday this year<\/b>:<\/span><\/p>\n

#bemine, #bemyvalentine, #candyhearts<\/span>
\n#galentinesday, #hugsandkisses, #secretadmirer<\/span>
\n#SinglesDay, #sweetheart, #thatslove, #valentines<\/span>
\n#willyoubemyvalentine, #valentinesday2018<\/span>
\n#whoeneedsavalentine<\/span>
\n<\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/h2>\n

Who is participating?<\/b><\/h2>\n

While it is a holiday for all ages, some are more active than others. The 18-25 age group makes up more than half the audience, followed far behind by the 25-35 age group, and all other age groups giving a minimal showing.<\/span><\/p>\n

Where is your audience?<\/b><\/h2>\n

So where is your audience? Is there one social media platform over another that will capture your audience? Turns out there is! Twitter and Instagram beat out all other other media types, with the most user generated content.
\nThis doesn\u2019t mean that brands should ignore the other channels, but it does provide an idea of what sort of content is going to deliver the best results – fast paced streams, like Twitter, and image based content like Instagram.<\/span>
\nIt goes without saying that for such a holiday, content should be pushed out on a timely schedule. When looking at last year’s timeline we can see<\/span> there was little to no activity until the day before Valentine\u2019s day, and a dramatic drop the day after the holiday.<\/span><\/p>\n

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2017 Valentine’s Day social media activity timeline<\/figcaption><\/figure>\n

The right content<\/b><\/h2>\n

What about the content? To start with, don\u2019t leave out the singles! It may be a holiday about love, but 45% of the population remains single. That\u2019s a big chunk of people to leave out by only focusing on couples.<\/span><\/p>\n

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hihi to all the single ladies over there\u00a0??? #funnymeme #singlevalentinesday #singleladies #retrostyle #topvintage #funnyquote #funnymemes #singleladiesquote<\/a><\/p>\n

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