{"id":4044,"date":"2018-03-07T21:17:04","date_gmt":"2018-03-07T21:17:04","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=4044"},"modified":"2020-10-21T09:24:28","modified_gmt":"2020-10-21T09:24:28","slug":"a-tech-directors-sxsw-adam-serotas-key-areas-of-interest-for-2018","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/a-tech-directors-sxsw-adam-serotas-key-areas-of-interest-for-2018","title":{"rendered":"A Tech Director\u2019s SXSW: Adam Serota's Key Areas of Interest for 2018"},"content":{"rendered":"

Over the course of this week, we\u2019ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going. As for us? More than ever, we see it as an amazing moment to energise our teams, find inspiration and connect people who don\u2019t usually meet face to face. Over the next few days, we\u2019ll be sharing some of the team\u2019s point of view on the event, from\u00a0our CMO\u2019s vision<\/a>\u00a0on why we\u2019re prioritizing such a festival to our CEO’s strategy for making the most of the event \u2013 and don\u2019t forget our Sales Manager\u2019s classic\u00a0<\/em>How to Win at SXSW<\/a>!
\nToday in this series is our Technical Director Adam Serota\u2019s key areas of interest this year. Enjoy!<\/em>
\n 
\n\"\"Hi, I\u2019m Adam and I\u2019m a SXSW virgin \ud83d\ude42 At this time last year, I was not in Austin, no. At this time last year, I was halfway up Mount Everest. So it\u2019s fair to say that SXSW has some great heights to live up to this year! <\/span>
\nAs The Social Element\u2019s Director of Technical Solutions, I am constantly keeping tabs on the latest tech and tools within the social realm. This year, instead of being in Nepal, I\u2019ll be searching for new heights in Texas, looking at new tools, emerging technologies and partnerships within the social field. <\/span>I am especially excited to see what\u2019s on offer to help brands better communicate with consumers via artificial intelligence, virtual assistants, automation and any innovative approaches to social insight monitoring.<\/b>
\n 
\nFour sessions I\u2019m super excited to attend are:<\/span>
\nDeveloping for the Age of Digital Assistants<\/i><\/strong>
\nMAR 9, 2018 | 3:30PM \u2013 4:30PM<\/span>
\nI have a keen interested in digital assistants and their use to support and potentially even replace human customer care. This session looks to give an overview of the evolution of digital assistants with a focus towards current trends. If you\u2019re interested in developing a Messenger bot then this would be an essential session to attend!<\/span><\/i>
\nWatch Your Language. The Future of AI Depends on It –\u00a0<\/i><\/strong>MAR 10, 2018 | 9:30AM \u2013 10:30AM<\/span>
\nNLP (natural language processing) is a technology still in its infancy and I believe is misunderstood by a huge amount of the general public. This session explores what happens when AI is combined with language; looking at the future of NLP and the challenges that entail. I\u2019m particularly excited to learn more about the technological challenges of building more conversational communications between AI and humans.<\/span><\/i>
\nHumanizing Autonomy –\u00a0<\/i><\/b>MAR 10, 2018 | 3:30PM \u2013 4:30PM<\/span>
\nI find the concept of humanizing technology fascinating! Whether you\u2019re driving a cutting-edge autonomous electric vehicle or you\u2019re interacting with a Messenger chatbot; should it try to be human? This session looks to explore our trust in technology and if it can create a safer future for us. Tesla watch out; your deepest secrets could be revealed!<\/span><\/i>
\nAI and Its Impact on Our Workforce –\u00a0<\/i><\/b>MAR 13, 2018 | 3:30PM \u2013 4:30PM<\/span>
\nHaving spent 3 years working in agriculture across the UK and now living in rural Ireland this session is a must see! Advances in AI and innovation are threatening whole industries rather than small workforces – so what impact could this have to our future of work? Policy making may not be my general area of interest, but in this scenario who wouldn\u2019t be interested!<\/span><\/i>
\nOh and a bonus session to boot!<\/span>
\nAndrew Applepie –\u00a0<\/i><\/b>MAR 13, 201810:00pm \u2014 10:40pm<\/span>
\nI\u2019ll admit it; I\u2019m a Casey Neistat superfan! I also have a keen interest in music production and a love for electronic music too. Breaking away from AI and emerging technologies, this session from Andrew Applepie looks to be an absolute cracker. Why not drop in for some uplifting beats and a little shuffle on the dancefloor.<\/span><\/i>
\n 
\nI\u2019ll also be making an active effort to network with others by dropping into a few meet up sessions. Come say hello at one of the two meetups below:<\/strong><\/span>
\n
\n<\/span>Event Tech Meet Up –\u00a0<\/i><\/b>MAR 11, 2018 | 2:00PM \u2013 3:00PM<\/span>
\nDigital Strategists Meet Up –\u00a0<\/i><\/b>MAR 12, 2018 | 12:30PM \u2013 1:30PM<\/span>
\n 
\nSo, if you fancy a chat about new technologies in social then feel free to pop over for a babble!! You\u2019ll also find me on Instagram @serotaramble<\/strong> if you want to check out my recent movements and snippets of inspirations at #sxsw2018!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Over the course of this week, we\u2019ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going. As for us? More than ever, we see it as an amazing moment to energise our teams, find inspiration and connect people who…<\/p>\n","protected":false},"author":8,"featured_media":4053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[16,29],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/SXSW-bound.png","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

A Tech Director\u2019s SXSW: Adam Serota's Key Areas of Interest for 2018<\/a><\/blockquote>