{"id":4079,"date":"2018-03-13T19:21:01","date_gmt":"2018-03-13T19:21:01","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=4079"},"modified":"2020-10-21T09:34:06","modified_gmt":"2020-10-21T09:34:06","slug":"sxsw-2018-day-4-takeaways-crisis-management-brand-values-vulnerability-and-vr","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/sxsw-2018-day-4-takeaways-crisis-management-brand-values-vulnerability-and-vr","title":{"rendered":"SXSW 2018 Day 4 Takeaways: Crisis Management, Brand Values, Vulnerability and VR"},"content":{"rendered":"<p><em>We sent our team to SXSW 2018 and the learnings they\u2019re already delivering to the agency are wonderful! In an effort to keep you all in the loop, here are some videos they created for you at the end of Day 4.<\/em><br \/>\n&nbsp;<\/p>\n<h2>Crisis Management<\/h2>\n<p>How do you build a brand back from crisis? Account Director Taylor Bennett expands on why it&#8217;s all about being transparent and honest with your consumers:<br \/>\n<div style=\"width: 848px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-4079-1\" width=\"848\" height=\"480\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Taylor-Bennet-Day-4-Takeaway.mp4?_=1\" \/><a href=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Taylor-Bennet-Day-4-Takeaway.mp4\">https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Taylor-Bennet-Day-4-Takeaway.mp4<\/a><\/video><\/div>\n&nbsp;<\/p>\n<h2>Brand Values<\/h2>\n<p>How can brand navigate today&#8217;s heavy political climate? Sales Manager, Annabelle Blackburn, discusses how brands need to get more attuned\u00a0to their values to make sure that they are having the right conversations with their community.<br \/>\n<div style=\"width: 848px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-4079-2\" width=\"848\" height=\"480\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/AB-SXSW-2018-Day-4-Takeaway.mp4?_=2\" \/><a href=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/AB-SXSW-2018-Day-4-Takeaway.mp4\">https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/AB-SXSW-2018-Day-4-Takeaway.mp4<\/a><\/video><\/div>\n&nbsp;<\/p>\n<h2>Vulnerability<\/h2>\n<p>The session that really resonated with our Strategy and Insights Director, Sherry Wilcox, was the one on vulnerability. Being vulnerable means being courageous and having strength:<br \/>\n<div style=\"width: 480px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-4079-3\" width=\"480\" height=\"848\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Sherry-Wilcox-SXSW-2018-Day-4-Takeaway.mp4?_=3\" \/><a href=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Sherry-Wilcox-SXSW-2018-Day-4-Takeaway.mp4\">https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Sherry-Wilcox-SXSW-2018-Day-4-Takeaway.mp4<\/a><\/video><\/div>\n&nbsp;<\/p>\n<h2>Virtual Reality for the Workplace<\/h2>\n<p>What&#8217;s inspired our CEO, Tamara Littleton, today? VR and how that can be used to attract and retain talent:<br \/>\n<div style=\"width: 848px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-4079-4\" width=\"848\" height=\"480\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Tamara-Littleton-SXSW2018-Day-4-Takeaway.mp4?_=4\" \/><a href=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Tamara-Littleton-SXSW2018-Day-4-Takeaway.mp4\">https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Tamara-Littleton-SXSW2018-Day-4-Takeaway.mp4<\/a><\/video><\/div>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<em>Want to meet up at SXSW to discuss some more on our key takeaways?\u00a0<a href=\"https:\/\/thesocialelement.agency\/get-in-touch\/\">Get in touch<\/a>\u00a0and we\u2019ll see if we can get tacos!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We sent our team to SXSW 2018 and the learnings they\u2019re already delivering to the agency are wonderful! In an effort to keep you all in the loop, here are some videos they created for you at the end of Day 4. &nbsp; Crisis Management How do you build a brand back from crisis? Account&hellip;<\/p>\n","protected":false},"author":3,"featured_media":4070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/Taylor-Bennet-Day-4-Takeaway.mp4\n2473921\nvideo\/mp4\n","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[7,290,29],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/03\/SXSW2018.png","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"https:\/\/thesocialelement.agency\/podcast-download\/4079\/sxsw-2018-day-4-takeaways-crisis-management-brand-values-vulnerability-and-vr.mp3","player_link":"https:\/\/thesocialelement.agency\/podcast-player\/4079\/sxsw-2018-day-4-takeaways-crisis-management-brand-values-vulnerability-and-vr.mp3","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"gyMtLCaxDJ\"><a href=\"https:\/\/thesocialelement.agency\/sxsw-2018-day-4-takeaways-crisis-management-brand-values-vulnerability-and-vr\">SXSW 2018 Day 4 Takeaways: Crisis Management, Brand Values, Vulnerability and VR<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/sxsw-2018-day-4-takeaways-crisis-management-brand-values-vulnerability-and-vr\/embed#?secret=gyMtLCaxDJ\" width=\"500\" height=\"350\" title=\"&#8220;SXSW 2018 Day 4 Takeaways: Crisis Management, Brand Values, Vulnerability and VR&#8221; &#8212; The Social Element\" data-secret=\"gyMtLCaxDJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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