{"id":4295,"date":"2018-05-08T14:00:32","date_gmt":"2018-05-08T14:00:32","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=4295"},"modified":"2020-10-21T11:26:07","modified_gmt":"2020-10-21T11:26:07","slug":"brands-and-recycling","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/brands-and-recycling","title":{"rendered":"When It Comes to Recycling, What Should Brands Do?"},"content":{"rendered":"

What is the relationship between your company’s brands and recycling? Since the final episode of Blue Planet II<\/a> aired on the BBC, featuring the devastating impact of the human plastic consumption, the conversation around single-use plastics has changed significantly, especially for food and drinks brands. <\/span>
\nThe past few months have seen a wave of support from brands and consumers alike, keen to do their bit. Diageo,<\/a> the BBC<\/a> and the Royal Households<\/a> have all committed to cutting back on single-use plastics, whilst Pret a Manger<\/a> has doubled its discount for reusable coffee cup user. <\/span>
\nThese initiatives are highly admirable but what if your brand isn\u2019t able to act immediately? Many of these decisions will be happening above or separate to the digital team. Even if your products are recyclable, your community managers or customer service teams are the ones left to respond to an increasingly engaged and vocal customer base. <\/span>
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Firm up your viewpoint \u00a0<\/b><\/h1>\n

It pays to be prepared so anticipate questions and start drafting those responses. Look at the types of questions your competitors have already received and determine how you would respond. For brands and industries where this may be a sensitive subject, get these responses signed off ahead of time so there isn\u2019t any delay when questions come in. <\/span>
\nRepeat this process on a regular basis, especially if launching a new product or packaging. Learn\u00a0from your customer feedback.<\/span>
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But how to respond? <\/strong><\/h1>\n

Be helpful<\/h3>\n

So your products are fully recyclable. Great! Let your consumers know and share links to more information. <\/span><\/p>\n

\n

@OatlyUK<\/a> what is the packaging for the organic + original oat drinks made from? trying to check whether they’re recyclable in my area.<\/p>\n

\u2014 charlottio (@copytones) March 7, 2018<\/a><\/p><\/blockquote>\n