In\u00a0a piece on Adweek, our social media analyst, David Woods-Holder, covered the reasons why brands do not need to be concerned about Telegram. At least for now.
\nWith over 200 million subscribers, Telegram is the encrypted messaging app that is receiving all the attention from agencies and brands. It claims to be a hack-proof messaging platform.\u00a0When it was first launched, there were plenty of privacy features that are now available on both FB Messenger and WhatsApp. One of the features is end-to-end encryption of messages, meaning that even Facebook can\u2019t read your messages. If either of the Facebook-owned platforms were to be hacked, those in control of the data would still not be able to decrypt the messages. The platforms would only be able to see who had been talking to whom, and when, which is the same case on Telegram.<\/p>\n
“Without a doubt, in the post-Snowdon world, with state surveillance and Cambridge Analytica on everyone\u2019s mind, it\u2019s hardly surprising that consumers are looking for ways to protect their privacy and brands need to be wary of these tidal shifts in behavior. However, brands that rush into messaging apps like Telegram may find a platform that\u2019s more than they bargained for… [B]rands should instead focus on a messaging strategy with relevant content to their audiences, without being intrusive. Best to recognize the limitations of Telegram, sit this round out, and see how it plays out \u2013 at least for the moment.”<\/em><\/p>\n In\u00a0a piece on Adweek, our social media analyst, David Woods-Holder, covered the reasons why brands do not need to be concerned about Telegram. At least for now. With over 200 million subscribers, Telegram is the encrypted messaging app that is receiving all the attention from agencies and brands. It claims to be a hack-proof messaging…<\/p>\n","protected":false},"author":3,"featured_media":3474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[2],"tags":[119,237],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/01\/socialelelemnt_adweek_logo.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"
\nTo read the full article, click on the following link:\u00a0Why Brands Can Ignore Telegram \u2014 for Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Why Brands Can Ignore Telegram \u2014 for Now | Adweek<\/a><\/blockquote>