{"id":4931,"date":"2018-10-17T13:42:53","date_gmt":"2018-10-17T13:42:53","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=4931"},"modified":"2020-10-21T10:54:19","modified_gmt":"2020-10-21T10:54:19","slug":"how-do-brands-keep-influencer-marketing-authentic","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/how-do-brands-keep-influencer-marketing-authentic","title":{"rendered":"How do brands keep influencer marketing authentic?"},"content":{"rendered":"
There is much talk about the good and the bad of influencer marketing. Some consider it a key channel to growing both social reach and revenue, others are against using influencers to promote their brands, citing the much-reported issues of fake followers and influencer fraud.<\/span> There is much talk about the good and the bad of influencer marketing. Some consider it a key channel to growing both social reach and revenue, others are against using influencers to promote their brands, citing the much-reported issues of fake followers and influencer fraud. Back in June, Unilever called on the ad industry and…<\/p>\n","protected":false},"author":34,"featured_media":4937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[612,298,24],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/10\/influence_marketing.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"
\nBack in June, Unilever called on the ad industry and social platforms to do more to combat influencer fraud. But despite concerns, according to a survey by the National Advertisers Association, 75% of US brands use it and 43% of brands are set to increase their spend on influencer marketing to boost revenue, brand awareness, reach new audiences and improve brand advocacy.<\/span>
\n <\/p>\nSo how can brands ensure the integrity of the influencers they work with, and make sure they\u2019re reaching real people, not bots?<\/span><\/h2>\n
\n
\nAbove all, make sure your influencers have real influence, not just a high number of followers. <\/span>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"How do brands keep influencer marketing authentic?<\/a><\/blockquote>