{"id":4997,"date":"2018-10-25T13:49:59","date_gmt":"2018-10-25T13:49:59","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=4997"},"modified":"2020-10-21T10:52:53","modified_gmt":"2020-10-21T10:52:53","slug":"social-insights-into-lottery","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/social-insights-into-lottery","title":{"rendered":"Social insights into the mega-million lottery frenzy"},"content":{"rendered":"

This article is written by our Insights Analyst Lauren Bordelon<\/a> with research done by our\u00a0<\/em>Social Media Insights Analyst\u00a0<\/em>Ed Santiago<\/a>.<\/em>
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\nOh, the Lottery: raising everyone\u2019s hopes, wishes, and dreams for sometimes days and weeks on end until a winner is chosen. Well, a winner was born this week in Lottery Land 2018. One sole very lucky winner took home the Mega Millions $1.527 billion. <\/span>
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\nWe\u2019ve all heard our friends talk about what they\u2019d do with their money, and even some say they\u2019re willing to share (although this week\u2019s lottery winner remains anonymous, we all have to wonder what they\u2019re going to do with their winnings). So how do users take to social to express their emotions? <\/span>
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\nAccording to our research, most people are aware they\u2019ll never win and resort to social to make jokes. Most of the retweeted content on Twitter are mentions from users saying they\u2019ll share a part of the winnings with everyone who retweets – which deems an easy way to just gain a whole lot of followers. <\/span>
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\nEven though it\u2019s a common discussion around the time of a big lottery win, interesting less than 10% of mentions are around what users would spend their money on. <\/span>
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\nA small percentage of users (10%) who take to social regarding the lottery discuss what they\u2019d even do with their earnings. Our main takeaway is that users mostly resort to making jokes i.e. what they\u2019d do with the money if they won. <\/span>
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\nSo we know that consumers take to social to discuss the lottery, but how can brands spin off this for revenue? <\/span>In our research<\/span><\/a>, we saw that Villa Italian Kitchen is offering a free slice of cheese pizza in exchange for a losing ticket (with beverage purchase) and similarly 7Eleven is offering free coffee. It\u2019s like Valentine’s Day specials for the singles – celebrate sorrow and loss with a discount and\/or free goods and services. <\/span>
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\nLike all other trending topics, it\u2019s important for brands to be on top of social chatter whether they provide a discount or not. Our advice: look into your brands voice and tone and see what would align. It seems humour is the popular way to connect, so if you\u2019re witty, relatable, and unapologetic, tweeting a joke to align with other users might have potential to go viral. If your brand is practical, modern, and retail-focused, perhaps offer a promotion of some sort. In the world of the social sphere, it is always a safe bet to activate on trends as long as they align with your core message and values. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This article is written by our Insights Analyst Lauren Bordelon with research done by our\u00a0Social Media Insights Analyst\u00a0Ed Santiago.   Oh, the Lottery: raising everyone\u2019s hopes, wishes, and dreams for sometimes days and weeks on end until a winner is chosen. Well, a winner was born this week in Lottery Land 2018. One sole very…<\/p>\n","protected":false},"author":22,"featured_media":4998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[16],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/10\/lottery.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"

Social insights into the mega-million lottery frenzy<\/a><\/blockquote>