{"id":5082,"date":"2018-10-31T13:12:10","date_gmt":"2018-10-31T13:12:10","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=5082"},"modified":"2020-10-21T10:52:43","modified_gmt":"2020-10-21T10:52:43","slug":"brands-experiment-with-snapchat","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/brands-experiment-with-snapchat","title":{"rendered":"Brands experiment with Snapchat"},"content":{"rendered":"<p>\u201cSnapchat is dead\u201d is all we\u2019ve been hearing for some time now, but it doesn\u2019t appear it should be counted out quite yet. Over the last week, both <a href=\"https:\/\/www.mobilemarketer.com\/news\/levis-disney-test-snapchat-social-commerce\/540770\/\" target=\"_blank\" rel=\"noopener noreferrer\">Levi\u2019s<\/a> and <a href=\"https:\/\/digiday.com\/marketing\/jagermeister-turns-snapchat-halloween-push\/\" target=\"_blank\" rel=\"noopener noreferrer\">J\u00e4germeister<\/a> have launched AR campaigns through Snap\u2019s LensStudio, aimed at the young audience the platform is known for.<br \/>\nLevi\u2019s and Disney have paired up to allow users to scan a Snapcode at a retail location at Disney World. This overlays an AR lens allowing users to \u2018try on\u2019 a limited edition Levi\u2019s x Mickey Mouse hat. Not only that, the entire purchase can be made in the Snap app &#8211; with delivery being free to any park resort. It seems Levi\u2019s may have hit on something here: A good mix of bricks-and-mortar and virtual shopping, with a unique item only available for Snap users. Time will tell if this will be a success; Levi\u2019s only just announced the campaign.<br \/>\nJager, for its part, is launching a spooky, cocktail-themed tarot card experience to target millennial users of Snapchat. After swiping up in the Snapchat app, tarot cards appear on any surface in the user\u2019s view, showing recipes for different Jager cocktails. While it\u2019s not the same mix of virtual with bricks-and-mortar that Levi\u2019s is providing, the unique nature of this campaign shows exactly how large brands can get creative with Snap\u2019s LensStudio.<br \/>\nAs more and more brands experiment with AR, we will likely continue to see unique product offerings at retail locations for specific platform users, as well as unique in-world AR experiences to help them use products differently. And as social media platforms duke it out for supremacy, we\u2019ll also likely continue to see experimentation of this nature on Snapchat.<br \/>\nThe only question that remains is, is this enough to keep Snapchat relevant? The fledgling platform has seen a massive drop in unique users over the last couple of quarters, but has reported strong financials for Q3 &#8211; likely off the back of campaigns like this. If the user base is dropping, will creative solutions like LensStudio be enough to attract brands like Jager and Levi\u2019s to do more than experiment, and commit to the platform in the future?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSnapchat is dead\u201d is all we\u2019ve been hearing for some time now, but it doesn\u2019t appear it should be counted out quite yet. Over the last week, both Levi\u2019s and J\u00e4germeister have launched AR campaigns through Snap\u2019s LensStudio, aimed at the young audience the platform is known for. Levi\u2019s and Disney have paired up to&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[621],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2018\/10\/snapchat.jpeg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"dLi1D0mh18\"><a href=\"https:\/\/thesocialelement.agency\/brands-experiment-with-snapchat\">Brands experiment with Snapchat<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/brands-experiment-with-snapchat\/embed#?secret=dLi1D0mh18\" width=\"500\" height=\"350\" title=\"&#8220;Brands experiment with Snapchat&#8221; &#8212; The Social Element\" data-secret=\"dLi1D0mh18\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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