{"id":5345,"date":"2018-12-13T16:08:46","date_gmt":"2018-12-13T16:08:46","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=5345"},"modified":"2021-10-12T15:48:51","modified_gmt":"2021-10-12T15:48:51","slug":"three-ways-brands-thrive-fractured-attention","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/three-ways-brands-thrive-fractured-attention","title":{"rendered":"Three ways brands can thrive in the age of fractured attention"},"content":{"rendered":"

A scourge of the modern era is the bombardment of information and stimulus that means we are all usually doing several things at once which means brands have to try and cut through the new phenomenon that is continuous partial attention. <\/span>
\nFor brands, this means they have to work harder to grab and hold people\u2019s attention, or they\u2019ll be lost in the noise. So what options do brands have?<\/span><\/p>\n

1. Use compelling and emotional storytelling<\/b><\/h2>\n

A <\/span>Princeton University<\/span> study found that when people listen, and understand, a story, they \u201cexperience the exact same brain pattern as the person telling the story.\u201d They empathise and anticipate. What\u2019s more, they tell the story to others. <\/span>
\nA good story makes us feel like we\u2019re part of it. It holds our attention when more straightforward messaging can\u2019t.<\/span>
\nBrands like Nike understand that compelling content will always trump a dry sales pitch. It can encapsulate a story in a single image. Look at Nike\u2019s work on its <\/span>Equality<\/span><\/a> campaign, and the work it\u2019s done with Colin Kaepernick. <\/span>
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