{"id":5503,"date":"2019-02-05T14:36:31","date_gmt":"2019-02-05T14:36:31","guid":{"rendered":"https:\/\/thesocialelement.agency\/?p=5503"},"modified":"2023-08-17T17:05:00","modified_gmt":"2023-08-17T16:05:00","slug":"pay-to-play-subscription-model-for-social-media","status":"publish","type":"post","link":"https:\/\/thesocialelement.agency\/pay-to-play-subscription-model-for-social-media","title":{"rendered":"Pay-to-play: would a subscription model work for social media?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-large wp-image-5504\" src=\"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/02\/jordan-rowland-716475-unsplash-1024x683.jpg\" alt=\"Pay-to-play\" width=\"1024\" height=\"683\" \/><br \/>\n<span style=\"font-weight: 400\">If we don\u2019t want to give our data to social networks, is it time they considered a different revenue model? <\/span><br \/>\n<span style=\"font-weight: 400\">The popular saying is that if you\u2019re not the customer, you\u2019re the product. We know the drill: in exchange for our free use of its platform, a social network sells our data to its advertisers. We\u2019ve agreed to this, and many people have become complacent about what they share, who has access to it and what they can do with that information.<\/span><br \/>\n<span style=\"font-weight: 400\">But then we saw the networks getting complacent with our data, too. In the wake of data scandals, there\u2019s a small but interesting demand for alternative social network models (that we\u2019ve talked about on this blog), such as: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/thesocialelement.agency\/vero-compete-with-mainstream-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Vero<\/span><\/a><span style=\"font-weight: 400\">, which is promising no advertising in exchange for a monthly fee; or<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/thesocialelement.agency\/steemit-the-social-network-that-pays-users-for-their-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Steemit<\/span><\/a><span style=\"font-weight: 400\">, which pays users for the content they create. It makes money by users <\/span><a href=\"https:\/\/www.feedough.com\/steemit-business-model-how-does-steemit-make-money\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">paying to promote<\/span><\/a><span style=\"font-weight: 400\"> their own posts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Is a subscription model really beyond imagination? It\u2019s worth looking at digital media for comparison. It\u2019s been a rough month for them. BuzzFeed, The Huffington Post and VICE are just some of the news organisations that have had to make redundancies in recent weeks. And one &#8211; online women\u2019s magazine, The Pool &#8211; went into administration.<\/span><br \/>\n<span style=\"font-weight: 400\">The media industry is searching for a way to make money in a world where people use curated apps (like Apple News, which attracts around <\/span><a href=\"https:\/\/www.engadget.com\/2018\/10\/25\/apple-news-app-90-million-readers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">90 million regular readers<\/span><\/a><span style=\"font-weight: 400\">) and social media to get their news fix for free. Many use ad blockers. <\/span><br \/>\n<span style=\"font-weight: 400\">To try to defend quality content, some news sites have started to use paywalls, or ask for voluntary contributions (like <\/span><a href=\"https:\/\/www.theguardian.com\/membership\/2018\/nov\/12\/katharine-viner-guardian-million-reader-funding\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">The Guardian<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><span style=\"font-weight: 400\">BuzzFeed<\/span><span style=\"font-weight: 400\"> have done). It\u2019s debatable how successful this has been, with Buzzfeed, HuffPo and Vice making large redundancies and the Guardian itself being no stranger to regular rounds of cuts. But there\u2019s an interesting idea floating around &#8211; what if we could subscribe to one aggregated news feed, a <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/02\/03\/bundling-could-save-buzzfeed-vice-digital-media-outlets.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">content hub<\/span><\/a><span style=\"font-weight: 400\"> that lets us access all the news sites we want? A sort of Netflix or Spotify for news? This type of model has proven it\u2019s worth, with each sector it is used in, operating and ecosystem of one leader and a few runners-up who seem to be able to sustain themselves. <\/span><br \/>\n<span style=\"font-weight: 400\">Perhaps social networks could consider this, too, for people who don\u2019t want to donate their data, but still want to stay connected. It would put the user at the centre of what the network does. It shows a commitment from the user, but in return they would expect guarantees of content quality both from the network and its advertisers. <\/span><br \/>\n<span style=\"font-weight: 400\">At this point, it is an idea worth investigating and it has already been roadtested years ago with aggregator sites such as <\/span><a href=\"https:\/\/www.pcworld.com\/article\/169515\/social_media_aggregators.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">FriendFeed<\/span><\/a><span style=\"font-weight: 400\">. Maybe it\u2019s time to roll out Social Media Aggregator V2.0?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If we don\u2019t want to give our data to social networks, is it time they considered a different revenue model? The popular saying is that if you\u2019re not the customer, you\u2019re the product. We know the drill: in exchange for our free use of its platform, a social network sells our data to its advertisers.&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sync_status":"none","episode_type":"audio","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[612],"tags":[],"series":[],"episode_featured_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/jordan-rowland-716475-unsplash.jpg","episode_player_image":"https:\/\/thesocialelement.agency\/wp-content\/uploads\/2019\/01\/Genuine-Humans.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/3abc34c3-ff60-4a78-b347-6119461b7ed1\/GENUINE-HUMANS","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/gb\/podcast\/genuine-humans\/id1561811296","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly90aGVzb2NpYWxlbGVtZW50LmFnZW5jeS9mZWVkL3BvZGNhc3Q?sa=X&ved=0CAYQrrcFahcKEwiQz-mM7dzvAhUAAAAAHQAAAAAQAQ","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7jkfw0qeUlwrauhfy2pCGU","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/thesocialelement.agency\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"HwJg3ZAyqp\"><a href=\"https:\/\/thesocialelement.agency\/pay-to-play-subscription-model-for-social-media\">Pay-to-play: would a subscription model work for social media?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/thesocialelement.agency\/pay-to-play-subscription-model-for-social-media\/embed#?secret=HwJg3ZAyqp\" width=\"500\" height=\"350\" title=\"&#8220;Pay-to-play: would a subscription model work for social media?&#8221; &#8212; The Social Element\" data-secret=\"HwJg3ZAyqp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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