Social Media Monitoring Services
Identify and respond to issues as they emerge on social media.
Stop an issue from becoming a crisis
Social media has given customers the means to be very vocal about issues with your products or services. And often, when things go wrong social media channels are where you’ll hear about it first.Our social media monitoring alerts you to potential brand issues as they emerge, allowing you to take action before an issue becomes a brand crisis.
Using industry leading tools, our global team monitors social media channels and the wider web for mentions of your brand, making sure you quickly hear about the important things, allowing you to to act with confidence.
Proactive customer service
Of course, not every customer issue spells doom for your brand. Sometimes customers just need a bit of help. Social media monitoring can identify the customers who just need assistance, giving you the chance to keep them happy and engaged. As a social media agency that prides itself on authentic connections, positive customer service is equally important if not more than addressing negative.
Learn how they really feel about you
The ability to track customer sentiment – how they’re feeling about your brand – can be a game changer. Our social media monitoring can help you accurately gauge the sentiment towards your brand, allowing you to track the impact of marketing campaigns, new product launches and more.
Social Media Listening Agency FAQs
What is social media monitoring?
Social media monitoring is the process of using a tool to monitor discussions across social media networks and other online publications. Monitoring isn’t limited to brand names, but can also be filtered according to product, competitor brands, and general industry topics.
What kind of information can I expect to receive from social media monitoring?
Social media monitoring is used to gather valuable insights about brand reputation, consumer sentiment and expectations, industry trends, and competitor strategies.
Is social media monitoring an invasion of privacy?
We only monitor publicly-available data, and we by no means use tools that crawl privately owned information. All of the content that we monitor is public – the monitoring process simply collates it in one place so we can analyze and draw conclusions from the data.
Why is social media monitoring important?
The nature of social and other online platforms allows for a rapid, high-volume exchange of information. Your brand is being talked about, and social media monitoring allows us to join the conversation on your behalf. This includes portraying a positive brand reputation, as well as proactively preventing crises before they bubble up. Social media monitoring also allows us to track sentiment and gather customer feedback, providing valuable insights on product and service enhancements to give your brand a competitive edge.