We all need things to look forward to – a holiday, a night out, a gig, a visit to see friends. But we’re likely to be cautious, too, of returning to pre-pandemic social standards. That’s challenging for brands – how do you balance people’s aspirations for the future with their very natural anxiety about the present?
For OREO’s big launch, our Community Managers increased consumer connections, drove excitement around the product, and brought joy to Lady Gaga’s “Little Monsters".
It had been a long time since Maynards Bassetts had properly engaged with its consumers on social, but with its new ‘Set The Juice Loose’ campaign, it opened the doors to reconnect with its audience. We became the voice and personality of Maynards Bassetts to bring the brand back to life.
With 87% of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place.
Get in touch to see how we can work together!
It’s up to alcohol brands to create a memorable experience for consumers, and social media plays a big part in that. Effective alcohol brands use social media to engage with consumers on a local and global level, optimize moderation times, and follow regional advertising regulations.