Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
One of our great motivators at The Social Element is helping to create human connections. We’ve found that person-to-person communication, even when one of the parties involved is a brand, offers a…
If you’re looking for a good book to read this summer that covers AI technology and social media all set in a futuristic but very believable setting, then I have the book…
A recent poll of UK parents found that 32% were worried that their teens would spend too much time on social media during the summer holidays. According to Ofcom, children aged between…
Are we moving closer to adopting a social score system like China’s? It’s not as far-fetched as the idea sounds. China’s Social Score system The Chinese state rewards citizens for performing actions…
