One year on: how brands can help consumer anxiety

We all need things to look forward to – a holiday, a night out, a gig, a visit to see friends. But we’re likely to be cautious, too, of returning to pre-pandemic social standards. That’s challenging for brands – how do you balance people’s aspirations for the future with their very natural anxiety about the present?

Making Lady Gaga’s fans love OREO even more
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For OREO’s big launch, our Community Managers increased consumer connections, drove excitement around the product, and brought joy to Lady Gaga’s “Little Monsters".

Creating human, friendly, conversational engagement to boost brand image

It had been a long time since Maynards Bassetts had properly engaged with its consumers on social, but with its new ‘Set The Juice Loose’ campaign, it opened the doors to reconnect with its audience. We became the voice and personality of Maynards Bassetts to bring the brand back to life.

Social commerce: Which platform is right for your brand?

With 87% of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place.

Connecting brands with their consumers through social strategy, engagement, creative, and insights

Get in touch to see how we can work together!

Create a premium social experience

It’s up to alcohol brands to create a memorable experience for consumers, and social media plays a big part in that. Effective alcohol brands use social media to engage with consumers on a local and global level, optimize moderation times, and follow regional advertising regulations.

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We can help simplify social, bring calm to the chaos, and build genuine human connections.

A global team of social media specialists, working round the clock to help brands thrive on social.

Explore the Stories Behind Great Marketing Leaders

This is the Genuine Humans podcast, exploring the stories behind the great marketing leaders of our time and how their journeys have influenced the brands they’ve brought to life.

Hosted by Tamara Littleton, CEO and Founder and Wendy Christie Chief People Officer of The Social Element, guests include: Lee McGuffie (Virgin Red), Julie Doleman (Experian), Amber Kirby, Jag Sharma, Lee Goodger (Huawei), Emma Harris (Glow London)

Social media feels chaotic and you don’t know where to focus?

You want to be prepared to protect your brand image should something bad happen?

You know your consumers are on social and they want to talk to you, but you can’t keep up?

You want to be better at reaching and engaging your community with your brand message?

You have a small team, and you don’t have the time you need to focus on your business strategy?

Social media never sleeps, and you’re worried about your brand reputation?

Data to fuel your strategy. What do people say? What do they do? Where do they hang out? And how about your competitors? We’ll help you get all that info, and more.


So now you have the data, but what should you do? Which platform to pick? Why? What should you say? How much of it and for how long? Strategy’s got you covered.


Know what to say, when to say it and how to say it. No matter what happens and where it happens. Because connecting with humans requires a plan.


Mental wellness and self care | Whitepaper
Pivoting your social media | Whitepaper
Managing a global crisis for Alcohol brands | Whitepaper
It can take bravery to adopt a customer-first strategy – and it starts with listening
What to Learn from the Best Brands on Social Media in 2021
social media marketing
“They are full of information and ideas. They are my go-to place to help me on my journey.”

Digital Transformation Manager, Mondelez