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'Tis the season for holiday planning! We can guide you through ensuring your social media is timely, human, impeccable, and strategic in its content and in its resourcing.
We're proud to have handled consumer engagement on CÎROC and Verzuz's livestream for the ages. As 6+ MM people tuned in, 1.9M tweets were generated globally, and it was awesome.
Creativity, empathy and critical thinking are essential to ensure that customer experience generates brand lotalty, word of mouth, and increased purchases.
A global team of geeky pioneers, using our social media super powers to help our clients connect with their audience in the most powerful way
We believe in the power of human connections
Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
What we do
SOCIAL MEDIA SERVICES
Data to fuel your strategy. What do people say? What do they do? Where do they hang out? And how about your competitors? We’ll help you get all that info, and more.
So now you have the data, but what should you do? Which platform to pick? Why? What should you say? How much of it and for how long? Strategy’s got you covered.
Know what to say, when to say it and how to say it, no matter what happens and where it happens. From moderation, to community management, to engagement, connecting with humans requires a plan. Let us help.
Not so much clients as our social partners…
“They are full of information and ideas. They are my go-to place to help me on my journey.”
Digital Transformation Manager, Mondelez
Brands are speaking to consumers everywhere, 24/7. New platforms are born every day. Crisis happens every week, either because brands didn’t say the right thing, or because they didn’t know how to make the most of a platform. We’re curious, geeky, social media pioneers and this is where we investigate and discuss how brands should, will and could use technology to connect with people.
Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post on the state of social shopping and wanted to learn more. Here are a few more pointers…
At The Social Element we enjoy partnering with many great companies, campaigns, competitions and projects. These relationships range from the short-term to the long-term and every one is different. We also love…
Excellent, proactive customer service on social media is a differentiating factor for brands. People’s expectations are increasing – they want almost instant resolutions to problems, on the channel that they choose –…
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now retailers are getting ready for the holiday season – and the second spike that will come with…