Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to be inspired, and to learn. Cannes is really all about celebrating creativity, and as we’re ramping…
Brand values don’t have any real significance until they are put into practice. While it may feel like hard work to sit down with your team and create a set of values…
In a crisis you want to be as prepared as you possibly can. You’ve got your crisis plan, complete with holding responses. The team know their roles and responsibilities and your social…
When your brand is thrown into a crisis situation, it is expected your customers are going to be irritated, upset and angry. They will feel aggrieved about the situation, whether it is…
