Social Media Management and Consultancy Agency | The Social Element

We believe in the power of human connection

We believe in the power of human connections

Global. Trusted. Inclusive. Passionate.

Global. Trusted. Inclusive. Passionate.

Simplifying complex social media for global brands

The importance of evolution in the agency market

If you’re a global business working across multiple markets and languages, or running multiple brands and products, the chances are your social media landscape is going to look, at best, complicated...

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Our CEO and founder discusses the challenges facing our industry. Brexit, brands taking some marketing in-house, the pace of change and access to great talent are definite challenges. But overall, the picture is positive.

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Preparing your team for a social media crisis

The importance of evolution in the agency market

This whitepaper is designed to help you prepare for a crisis as it breaks and unfolds on social media, and encourages you to give social media a seat at the crisis planning table.

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Our CEO and founder discusses the challenges facing our industry. Brexit, brands taking some marketing in-house, the pace of change and access to great talent are definite challenges. But overall, the picture is positive.

Read more >>

Social Media for the CPG Industry

The importance of evolution in the agency market

We help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.

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Our CEO and founder discusses the challenges facing our industry. Brexit, brands taking some marketing in-house, the pace of change and access to great talent are definite challenges. But overall, the picture is positive.

Read more >>

A global team of geeky pioneers, using our social media super powers to help our clients connect with their audience in the most powerful way

Our consultancy approach means we solve problems rather than do tactical delivery. We use insight and our knowledge of what works to help our clients achieve everything they can on social. We’re independent, female owned and proud of our diverse make up which means we really know how to help our brands connect locally and culturally in a human way.

Human-Conncection-Sq-2

We believe in the power of human connections

Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.

People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.

Not so much clients as our social partners…
“They are full of information and ideas. They are my go-to place to help me on my journey.”

Digital Transformation Manager, Mondelez

What we do

CASE STUDIES

Increasing brand love on social

The challenge: Low response time When it comes to social media customer service, speed is an essential factor for success. The faster a brand responds to consumers in social media, the more…

Gaining global insights from European markets

The challenge: How can a global brand stay aware of conversations and engaged with its customers and targets across multiple platforms and languages? How can Primark ensure they seize opportunites to connect…
Our Blog

Brands are speaking to consumers everywhere, 24/7. New platforms are born every day. Crisis happens every week, either because brands didn’t say the right thing, or because they didn’t know how to make the most of a platform. We’re curious, geeky, social media pioneers and this is where we investigate and discuss how brands should, will and could use technology to connect with people.

LATEST POSTS

Empathy

Empathy in a crisis

When your brand is thrown into a crisis situation, it is expected your customers are going to be irritated, upset and angry. They will feel aggrieved about the situation, whether it is…