Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
We’ve seen it all before. Brands have thrown everything at their marketing initiatives in the hopes that something sticks with a specific group because it’s the new hip idea. (Can we stop…
This week, the topic of breakfast cereal kept popping up in my newsfeed. Particularly, breakfast cereal experiment that Thrillist reporter, Will Fulton, took on caught my eye. He, like many of us…
Back in May, I spoke at Tate Modern as part of the “Who Are We?” series of events that “reflecting on identity, belonging, migration and citizenship”. The name of the exhibition holds…
According to Fortune, Instagram has developed a prototype of what Instagram would be like without ‘likes’. ‘Liking’ a post is a quick and easy way to show appreciation, agreement or support. However,…
