When a brand crisis hits, social media is where you’ll hear about it first. You need a team who can execute your social media crisis management quickly and effectively.
The social media landscape has seen a lot of change over the last year and each industry will need a different approach to keep on top of the trends. Now's the time to adapt your strategy, keep up with the changes and build those connections with your consumers.
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Having 7 years of a dedicated team working on the Miller channel, we can always spot an opportunity to big up the brand. This was no exception, and a prime example of how user generated content saw creativity overcome COVID restrictions.