Warning: contains no trained actors, just the real people of The Social Element
Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
Remember the feeling of a recent example when someone acted kindly towards you – you may have felt moved, grateful, seen, hopeful, inclined to smile. This week is Mental Health Awareness week…
Several alcohol brands have pivoted their business operations to provide essentials for people on the front-line. Diageo has pledged more than eight million bottles of sanitizer to distribute among seven countries. BrewDog…
In a world where we cut our own hair, cook fakeaways and turn living rooms into gyms, is there still a need for perfection? Not an excuse for being slapdash. Just admitting…
I am super-excited that the amazing Amy Gilbert has joined The Social Element as our new Director of Social Content, based here in the US. Amy came to us from 360i, where…
Get a weekly note highlighting what you absolutely need to know about social right now.
