Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
Sadly, two weeks ago I buried my beloved father. This post isn’t about how amazing he was or the excruciating pain of losing him (I can refer you to my Facebook page…
If you, like most innovative brands on social media, recognise the strategic imperative of social customer care and community management on social, you will be considering the best way to bring efficiency…
The role and responsibility for Community Management and who is best placed to service it has been a debate in the marketing industry for a while. When I read an article by…
If you went up to a salesperson in a store and asked them a question, you’d expect them to answer you. You certainly wouldn’t expect them to ignore you. Yet research from…
