Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
For the last three years around Easter, a story has circulated saying supermarket Aldi has removed the crosses from its hot cross buns (for clarity – it hasn’t). The story first came…
Social media can be an incredible force for positive change. But when it comes to politics, does it leave us more polarised? A study by the University of Missouri has found that…
All eyes are on Pinterest as it gears up for IPO in June. The price range has been set (between $15 and $17 per share) with a target valuation of £11.3 billion…
For a great marketing strategy to work across social media, it needs to be adapted to fit different channels. That takes planning and preparation before embarking on proactive engagement. Which conversations do…
