Social Media Management and Consultancy Agency | The Social Element
One year on: how brands can help consumer anxiety
We all need things to look forward to – a holiday, a night out, a gig, a visit to see friends. But we’re likely to be cautious, too, of returning to pre-pandemic social standards. That’s challenging for brands – how do you balance people’s aspirations for the future with their very natural anxiety about the present?
For OREO’s big launch, our Community Managers increased consumer connections, drove excitement around the product, and brought joy to Lady Gaga’s “Little Monsters".
Creating human, friendly, conversational engagement to boost brand image
It had been a long time since Maynards Bassetts had properly engaged with its consumers on social, but with its new ‘Set The Juice Loose’ campaign, it opened the doors to reconnect with its audience. We became the voice and personality of Maynards Bassetts to bring the brand back to life.
Social commerce: Which platform is right for your brand?
With 87% of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place.
It’s up to alcohol brands to create a memorable experience for consumers, and social media plays a big part in that. Effective alcohol brands use social media to engage with consumers on a local and global level, optimize moderation times, and follow regional advertising regulations.
Explore the Stories Behind Great Marketing Leaders
This is the Genuine Humans podcast, exploring the stories behind the great marketing leaders of our time and how their journeys have influenced the brands they’ve brought to life.
Hosted by Tamara Littleton, CEO and Founder and Wendy Christie Chief People Officer of The Social Element, guests include: Lee McGuffie (Virgin Red), Julie Doleman (Experian), Amber Kirby, Jag Sharma, Lee Goodger (Huawei), Emma Harris (Glow London)
Data to fuel your strategy. What do people say? What do they do? Where do they hang out? And how about your competitors? We’ll help you get all that info, and more.
So now you have the data, but what should you do? Which platform to pick? Why? What should you say? How much of it and for how long? Strategy’s got you covered.
