Our smartphones and devices are where we store pictures of our loved ones, pay our bills and search for our soul mate. It’s an intimate place and it demands an intimate style of communication. Most brands struggle to pop their heads out of their own product and environment and create this intimacy and really connect. We are specialists in making this connection feel seamless and genuine.
People respond to people. Brands are driven, created and led by people. We help bring out that human side to ensure brands present themselves as people, not products and services.
More than 70 percent of US brands have a presence on social media. But in 2019, conversations with brand managers aren’t so much focused on “which platform?” as “which tool?”. This question…
We know from our research into top global brands that managing complex social media campaigns across multiple countries, cultures and languages can be overwhelming. Getting the balance right between sticking to the…
Even though for many of us St. Patrick’s Day is all about drinking Guinness and wearing crazy green hats, it was actually intended to commemorate St. Patrick bringing Christianity to Ireland in…
“We want brands to be there when we want them, but not when we don’t. We want them to be funny, and yet serious. We want them to know what we need,…
