Inclusive Social Marketing
Inclusivity humanizes your brand. Put inclusivity at the core of your content, strategies and at the heart of your business.
Inclusivity humanizes your brand. Put inclusivity at the core of your content, strategies and at the heart of your business.
With 87% of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place. Which platform is right for your brand?
We looked at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations.
Engaged communities can make or break a creative campaign. The assets are designed, the text is crafted, the message clear, and the budget set for paid social media. Everything is in place.
In this white paper, we have collated some of the best thinking on customer service, and combined it with our own experience to give you practical advice on how to deliver excellent customer service on social media.
When a business has a culture that supports mental wellness and encourages self-care, it becomes easier for the business to offer wellness guidance themselves.
Everyone needs some support – and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.
The global pandemic has changed consumer habits. While some consumer goods brands are seeing increased demand for their products, others may be noticing a decline in demand. This whitepaper looks at how the consumer goods sector is (and how it should) use social media during a crisis.
Many alcohol brands have been using the lockdown to encourage people to socialise virtually. Some have also started campaigns to support the service industry. You can read more in our guide on how the alcohol sector is using social media to respond to the impact of the COVID-19 crisis.
See the opportunities for banks in social media, look at what some of the big names are doing to engage customers, and gain practical advice on managing a customer community.
How can your business prepare for prolonged disruption? How will you manage a suddenly remote team? Our whitepaper can offer advice and support to those companies and people struggling to adapt in the current situation.
This whitepaper is designed to help you prepare for a crisis as it breaks and unfolds on social media, and encourages you to give social media a seat at the crisis planning table.
If you’re a global business working across multiple markets and languages, the chances are your social media landscape is going to look, at best, complicated. We can help you solve this.
In this white paper, some of The Social Element’s experts give their advice on how to structure a social media campaign and presence across multiple territories; how to allocate resource and ensure top quality results; and how to ensure consistency across multiple languages.